by Todd Wasserman on Mar 17, 6:00 AM
Some companies have already plunged into non-binary marketing, like Levi's, which introduced its Unlabeled brand in 2020.
by Todd Wasserman on Mar 16, 6:00 AM
Consider the McDonald's tagline "I'm Lovin' It." The QSR unveiled it in 2003. By 2010, it was the chain's most successful and longest-running slogan.
by Todd Wasserman on Mar 14, 8:20 PM
In 2021, about 15,560 beer commercials ran on TV, versus 104,270 insurance ads.
by Todd Wasserman on Mar 14, 6:00 AM
In a recent survey by Twilio, 97% of executives said that COVID sped up their digital transformation, and 79% said COVID led them to increase digital budgets.
by Todd Wasserman on Mar 11, 8:18 AM
Yet now the company is "dramatically curtail[ing] our traditional media spend, effective immediately," says CEO Tom Reeg.
by Todd Wasserman on Mar 10, 6:00 AM
"Inflation has hit everything, but not [equally], even within categories," Joan Driggs, vice president of content and thought leadership for IRI, told "Marketing Daily."
by Todd Wasserman on Mar 8, 8:26 PM
Crowdsourcing may be a standard marketing ploy -- but it's no silver bullet.
by Todd Wasserman on Mar 8, 6:00 AM
According to eMarketer, retail media advertising -- ads that line up with items a consumer is searching on a retailer's site -- is expected to grow 31.4%
by Todd Wasserman on Mar 7, 7:00 AM
What attendees saw was "a variation on the same 4D VR rides that Samsung and others have shown off at MWC in previous years."
by Todd Wasserman on Mar 4, 6:00 AM
Companies have developed all kinds of ways to say Ukraine, yay, Russia, nyet.