Marketing Daily
Tuesday, December 16, 2008
  • Only A Third Would Consider A Domestic Vehicle

    Scott Miller, CEO of Synovate Motoresearch, says the 30% consideration does not bode well for Ford, GM and Chrysler's current combined market share--around 47%. … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Stevia Sweetener Wars Commence

    Both Cargill and Coca-Cola have plans to market products using stevia, a sweetener that has not been approved by the Food and Drug Administration. … Read the whole story

  • Orlando Lures Visitors Back With A Smile

    The campaign will be making its debut during Boston's First Night new year's celebration, and during syndicated coverage of the Citrus Bowl parade, says … Read the whole story

  • Late Black Friday Pinches November Results

    "Certainly, the year-over-year comparisons will be weak for this weekend and through this week, and then typically rebound to normal levels. But these times … Read the whole story

  • Amex Sponsorships Give Members An Experience

    Courtney Kelso, vice president of sponsorship marketing, says: "We think about partnerships in terms of what overlaps with cardmembers' passions. Our cardmembers are voracious … Read the whole story

  • No Big Impact Seen In Big Tobacco Ruling

    In a 5-4 decision, the Supreme Court ruled that a lawsuit involving "light" cigarettes brought under the Maine Unfair Trade Practices Act was not … Read the whole story