Marketing Daily
Tuesday, December 3, 2013
  • Canon Connects Consumers With Santa

    Through a new Facebook app promoting the brand's PIXMA printers, parents and children can sit down and compose their letter to Santa. They can … Read the whole story

  • Thanksgiving, Black Friday Drive Mobile Sales

    The biggest surge came from mobile sales, which reached 25.8% of total online transactions for Thanksgiving and 21.8% for Black Friday. The company also … Read the whole story

  • Enterprise Launches 'Plus Your Points' Promotion

    Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward free rental days. The annual "Plus Your Points" promotion for all Enterprise Plus … Read the whole story

  • Forget The U.N. - Let Brands Save The Planet!

    Forget institutions and governments -- it's brands that can save the world. A company that doesn't subscribe to that vision will get kicked off … Read the whole story

  • Welch's Fans Create Giant Vine To Help Families

    The "Pass the Glass" campaign, created with The VIA Agency, asks people to use Vine to film videos of themselves passing a glass of … Read the whole story

  • Most Super Bowl Ads Fail, But Yours Doesn't Have To

    Very few brands succeed in changing consumer behavior with their Super Bowl buy. Most brands, encouraged by Super Bowl media hype, seek to have … Read the whole story

  • Big-Box Retailers Prepare To Face Off With Small Business This Holiday Season

    National retailers generally do not consider small businesses to be major competitors -- but they should. A Deluxe survey revealed that 95% of consumers … Read the whole story