by Pamela Webber on Feb 14, 1:58 PM
Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy.
GEN Z
by Aaron Paquette on Feb 13, 2:02 PM
What are the implications for marketers as teens and millennials find their political voice?
HISPANICS
by Parker Morse on Feb 12, 2:51 PM
Many brands aren't sure where to start, unsure of what kind of content will resonate most or which platforms will be most effective.
STRATEGY
by Jon Last on Feb 11, 1:42 PM
Working with execs with strong opinions, it's helpful to seek validation from a neutral third party who's a surrogate for the voice of the customer.
ARTIFICIAL INTELLIGENCE
by Eric Turkington on Feb 10, 2:13 PM
In 2020, Super Bowl ads telegraphed the complicated relationship we humans have with our AI counterparts.
INFLUENCER MARKETING
by Maria Bailey on Feb 7, 2:01 PM
You might be surprised by the answer. It's actually a very real cycle being fueled by all parties involved.
STRATEGY
by Keith Richey on Feb 6, 1:33 PM
For one: The title of CMO, which has been under siege, will thrive.
STRATEGY
by Henry C. Boyd III on Feb 5, 2:59 PM
During the Super Bowl, brands must captivate at a minimum -- enough to spark ensuing conversation on social media.
GEN Z
by Josh Grunberg, Tommy Walters on Feb 4, 2:15 PM
For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, but expected.
STRATEGY
by Karla Fernandez Parker on Feb 3, 1:57 PM
While fast food and some environmental cause brands are starting to embrace the channel, it's surprising other categories haven't jumped in.
To read more articles use the ARCHIVE function on this page.