STRATEGY
by Nick Graham on Nov 30, 2:18 PM
The fastest way for in-house teams to fail is expecting them to deliver the same amount of work with fewer resources.
CAUSE-RELATED
by Corinne Casagrande on Nov 29, 2:37 PM
Giving Tuesday and the next four weeks will make or break nonprofits. What happens when it's a Scrooge season?
RETAIL
by Danyelle Horrillo on Nov 28, 12:37 PM
In-store measurement is critical to digital campaign conversion success, as it helps brands better understand what is truly driving visits.
STRATEGY
by Ben Kuenzle on Nov 23, 8:48 PM
For one example: Develop a marketing toolkit.
CANNABIS
by Aaron Paquette on Nov 23, 12:23 PM
How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand.
STRATEGY
by Jordan Buning on Nov 22, 3:04 PM
For one: Embrace austerity. Take stock of the last few years. Which marketing tools have worked? Which might be underutilized?
by Jochebed Fekadu on Nov 21, 1:15 PM
One important factor: If your company plans to practice what it preaches, DE&I must show up everywhere in the recruiting process.
GAMING
by Maggie Malek on Nov 18, 3:00 PM
The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win?
STRATEGY
by Jason Chebib on Nov 17, 4:29 PM
A recession isn't just an opportunity to invest. It's an opportunity to invest smarter.
STRATEGY
by Eric Perko on Nov 16, 2:59 PM
For one, we'll see contextual targeting as a solution for decreasing cookie dependency.