One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent information around their shopping trip. Various studies have … Read the whole story
Location analytics firm Placed on Tuesday announced closing $10 million in a second-round funding led by Two Sigma Ventures, along with existing investor Madrona … Read the whole story
Apps that use location information to target alerts are seeing substantial lifts in engagement. It's not just about geo-triggered messages, but using location data … Read the whole story