During a so-called "quadrennial" year when incremental spending related to the 2004 Olympics and presidential campaigns are expected to boost ad spending in the … Read the whole story
Media conglomerate Clear Channel Communications, which is responsible for the distribution of massive amounts of content through its sizable network of radio and TV … Read the whole story
When Pax TV holds its upfront presentation tonight, it will bring forth a lineup of programming that marks the highest amount of original content … Read the whole story
As expected, African American and Latino rights groups Monday opened a new front against Nielsen's local people meter plans, kicking off a media campaign … Read the whole story
Last month, Hallmark debuted a new type of advertising sales opportunity wrapped around its original movie franchise. "The Long Shot" aired April 18. Each … Read the whole story