Just months after completing its $1.3 billion merger with Paris-based Publicis Groupe, Digitas is shaking up its executive ranks, tapping Unilever Global Media Director … Read the whole story
The upfront business is starting to rumble as media agencies and networks are clarifying their positions and registering budgets. Many may be willing to … Read the whole story
A top Disney executive said the proposed deal to offer ABC shows on VOD with the ad-zapping capabilities disabled was not driven by a … Read the whole story
Two online giants with little experience in media sales--Google and eBay--are diving headfirst into radio ad sales through partnerships with industry players. But there … Read the whole story
MasterCard's recent presenting sponsorship of the ABC Family original film "The List" seems a bit flawed. First, the brand is mentioned in a scene … Read the whole story
FremantleMedia Enterprises has struck an international distribution and global-licensing deal with commercial-production company @radical media in an effort to increase Fremantle's branded entertainment TV … Read the whole story
1 - Ford 2 - Cheetos 3 - Mastercard 4 - Jeep Patriot 5 - SaturnClick here to view these placements. Data and analysis … Read the whole story
Now mobile phone users are in the sights of the Nielsen Company. Nielsen announced it will begin measuring phone users through a new service … Read the whole story
AT&T's telco TV service could be on the brink of launching in Ohio, particularly the Columbus market. Officials at station group Sinclair said this … Read the whole story