January 25, 2023
Commentary
Product Placements Of The Week
- by Kenny , Karin Searle , June 7, 2007
Product | Show | Q-Ratio |
Ford | American Idol | 1.5701 |
Cheetos | American Dad | advertisement advertisement 1.3769 |
Mastercard | The List | 0.9495 |
Jeep Patriot | Deal or No Deal | 0.8702 |
Saturn | Veronica Mars | 0.6624 |
Click here to view these placements. Data and analysis provided by iTVX. The Q-Ratio" is a metric that equates the value of a product placement segment to that of a conventional 30-second TV commercial. It factors both the duration and the quality of a product placement or branded entertainment reference.
