January 25, 2023
Wednesday, May 16, 2012
Paul Lee, president of ABC Entertainment Group, told reporters at an upfront press conference that the network's brand is "emotional." He was equally forthright … Read the whole story
Already one of the more ubiquitous brands in the multiscreen media landscape, ESPN unveiled a slew of new digital media initiatives at its 2012 … Read the whole story
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public … Read the whole story
- COMMENTARY
Despite cries about traditional TV's demise, there is no real prospect of the distributors of TV content being left out of the game in … Read the whole story
IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's … Read the whole story
Tribune Media Services, which provides information about entertainment and related content to TV program guides, movie listings and other metadata-reliant applications, is partnering with … Read the whole story
Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the … Read the whole story
The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, called SnapTags, for inclusion on mass mailings from direct marketers. The 2D barcodes … Read the whole story
