• ABC Upfront Pushes Comedies, Endorses C7 Ratings by Wayne Friedman

    Paul Lee, president of ABC Entertainment Group, told reporters at an upfront press conference that the network's brand is "emotional." He was equally forthright about ratings: "We led with pushing for C3. We would be pleased to see C7 as well." ...Read the whole story

  • Upfront: ESPN Launches Documentaries, Expands X Games, Radio Apps by Steve McClellan

    Already one of the more ubiquitous brands in the multiscreen media landscape, ESPN unveiled a slew of new digital media initiatives at its 2012 upfront presentation, a new series of digital documentaries, as well as documentary films about women in sports. ...Read the whole story

  • GM Slams Brakes On Facebook Advertising by Mark Walsh

    General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public offering and will likely heighten skepticism about the effectiveness of advertising on the site as its business model comes under increased scrutiny. ...Read the whole story

  • Networked Insights Supplies TV Data To Magna Clients by Steve McClellan

    IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's analytical platform delivers recommendations on the exact TV shows a brand's audience is watching by analyzing conversations in social media across the Web. ...Read the whole story

  • Tribune Media Services, Digitalsmiths Team for Video Discovery by Erik Sass

    Tribune Media Services, which provides information about entertainment and related content to TV program guides, movie listings and other metadata-reliant applications, is partnering with Digitalsmiths, which specializes in video content discovery, to offer TMS customers new APIs that expand the range of uses for TMS metadata. ...Read the whole story

  • Trad TV Competes With Mobile For Video Viewing by Wayne Friedman

    Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the rise of video usage of mobile devices. Looking at 56 countries, Nielsen says 84% of viewers watch video on computers at least once a month. ...Read the whole story

  • USPS Taps SpyderLynk For 2D SnapTags by Erik Sass

    The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, called SnapTags, for inclusion on mass mailings from direct marketers. The 2D barcodes must link to either a mobile-optimized Web page where the recipient can purchase a product or service, or to a mobile-optimized and customized Web page that is tailored to the mail recipient and accessible by a personalized URL. ...Read the whole story

  • TV Watching: One Coin, Two Sides by Mike Bloxham

    Despite cries about traditional TV's demise, there is no real prospect of the distributors of TV content being left out of the game in the ... ...More

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