January 25, 2023
Monday, July 16, 2012
In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently … Read the whole story
Farmers Insurance has selected Omnicom's PHD to handle media planning and buying duties after a formal review that began in the spring. The win … Read the whole story
New magazine launches outpaced magazine closures by a substantial margin in the first half of 2012, according to MediaFinder.com. The first six months of … Read the whole story
SAN DIEGO -- For the first time in the six years that I have attended the annual Comic-Con here, television totally trumped movies in … Read the whole story
Millward Brown and Affectiva are expanding their facial recognition technology venture for copy-testing services in emerging ad markets, such as Latin America and Asia-Pacific … Read the whole story
Global brewing giant SABMiller has consolidated its media planning and buying assignment in eight of its major European markets with WPP's MEC. The move … Read the whole story
Even as "Breaking Bad" is set to debut, AMC Networks investors don't seem a bit concerned that its carriage dispute with Dish Network could … Read the whole story
Leading U.S. condom-makers are stepping up their marketing efforts in a fierce battle for market share. Campaigns from Trojan, Durex and LifeStyles launched efforts … Read the whole story
Dealing without Nickelodeon programming as it battles Viacom in a carriage dispute, DirecTV has made a counter-move: launching Disney Junior starting Saturday. Read the whole story
Taking a play out of his old Interactive Advertising Bureau playbook, Mobile Marketing Association CEO Greg Stuart this morning announced an ambitious initiative to … Read the whole story
- COMMENTARY
'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want … Read the whole story
