Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And … Read the whole story
The agency known for its shopper-marketing expertise is changing its name from Mars Advertising to The Mars Agency. It's also extending its focus beyond … Read the whole story
The company has acquired Santiago-based Media Interactive SA, one of the biggest digital shops in the region with offices in Chile, Columbia and Peru. … Read the whole story
Now that we have your attention, that's how Duke University's Dan Ariely perked up a Monday afternoon gathering of industry types at an MDC … Read the whole story
That's according to a 'Wall Street Journal' blog entry that reported the agency has struck a deal with Weather Co. for access to weather … Read the whole story
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
- COMMENTARY
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Read the whole story
JWT named Amy Avery as head of analytics for North America, replacing Ira Helf, JWT’s North American chief analytics officer, who is retiring later … Read the whole story
Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that … Read the whole story
