Squarespace, the company that helps customers create websites and domains, is back in the Super Bowl for the fifth straight time.

Tostitos, the PepsiCo chip maker, was a fixture in Super Bowl ads until a couple of years ago. But it is taking a different tack this year, offering a site for SB party throwers to create customized invitations.

The new unit might have been thought of as a UX (user experience) team not long ago. But that term is so 2017 in today's constantly connected world of consumers and brands, according to the agency.

Platforms are key to media agency success going forward and Wavemaker has hired a Publicis Media veteran to manage them at the recently formed GroupM agency Wavemaker.

Well here's a clever idea: Team up with an improv group to generate fresh ideas and new creative approaches for brands. The new venture is called Brandstage.

A new report from Wunderman and Penn Schoen Berland finds a wide gap between companies' abilities to identify the many challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments in their sales and marketing operations.

And no, not just anyone. Ikea, the Swedish home furnishings giant, has created a print ad that encourages pregnant women to pee on to get a discount on one of their fine baby cribs.

Advancing Diversity and Jack Myers KnowledgeExchange are putting on what they're calling a "pop-up" job fair during this week's CES show. Nice work, Jack. Now if you can just get the CES organizers to stop pussyfooting around and get them to put some major league female talent in the show's top keynoter roles.

VaynerX and The Female Quotient (TFQ) are forming a strategic partnership to collaborate on events and experiences. The initial collaboration will kick off at the Consumer Electronics Show in Las Vegas this week.

That's just one prediction from APR, the big ad production consulting firm that also sees more experiential marketing efforts falling under the broader ad production wheelhouse.