by Richard Whitman on Sep 14, 2:18 PM
The award followed a competitive RFP process. Guru will focus on strategic, integrated media and public relations efforts for Michaels' attainable housing programs across the country.
by Richard Whitman on Sep 13, 11:53 AM
The agency is known for its experiential marketing expertise across music, gaming and creating scaled events in stadiums, venues and celebrations ranging from local to global.
by Richard Whitman on Sep 13, 12:02 AM
New spots are designed to inspire the public to "channel their inner Smokey" and learn more about wildfire prevention. Animatronics play a role in making Smokey "more lifelike."
by Richard Whitman on Sep 12, 2:02 AM
Survey respondents in the US indicate that they plan to increase programmatic DOOH spend by a third (33%) over the next 18 months.
by Richard Whitman on Sep 8, 11:03 AM
Scott joined WPP in 1999 as Director of Corporate Development. He held a number of other senior roles including Chief Operating Officer for Europe before being appointed global Chief Operating Officer in 2018.
by Richard Whitman on Sep 7, 5:12 PM
Some investors want the company to unload its ecommerce business. Among the directors who opted not to run for a new term this year was former IPG Chairman and CEO Michael Roth.
by Richard Whitman on Sep 6, 2:48 PM
Lamar has digital advertising inventory in 25 airports across the country capable of delivering an estimated 55 million weekly impressions.
by Richard Whitman on Sep 5, 3:12 PM
The alliance follows several collaborations between the two firms for Gale clients. Most recently, Gale engaged Moonrock to build three original Fortnite maps for MilkPEP launched at VidCon.
by Richard Whitman on Sep 5, 8:05 AM
The robust growth comes amid an ambitious global expansion plan including the formation of an America's division that was unveiled earlier this year.
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