MoBlog
One of the themes emerging from the OMMA Mobile conference Tuesday, amid all the discussion about apps, 2D codes, geo-fencing and mobile payments, was the human factor. That is, the … Read the whole story
In the last two years, eBay has emerged as one of the early leaders in mobile e-commerce. Apps created by the online auction giant … Read the whole story
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In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample … Read the whole story
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Shortly after Apple opened its App Store nearly three years ago, it became clear that marketing and distributing apps to users was going to … Read the whole story
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Sure it's exciting to see the growth of mobile bookings, but it really is only the beginning of what mobile can deliver to your … Read the whole story
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MediaPost's digital guru Steve Smtih is leading off the company's Tablet Revolution, our first tablet-focused conference. So where does the device popularized by the … Read the whole story
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Tablet Revolution program chair Steve Smith said called it that - "this thing" - at least a dozen times in the first few minutes … Read the whole story
New media platforms such as mobile apps -- entertainment apps in particular -- are found most often by consumers because of friends' suggestions. But … Read the whole story
Executives from the two brands told the Conversational Marketing Summit that marketers have to get into the content business. "With the advent of third-party … Read the whole story
The number of mobile display advertisers has doubled in the last two years, according to a new comScore study. As of April, 689 advertisers … Read the whole story
Rich media banners on the iPad had an interaction rate of 8% compared to 7% for other iOS and Android mobile devices -- primarily … Read the whole story
Consumers who use smartphones to shop or visit brand web sites are time-constrained, attention-compromised, and trying to engage a brand on a tiny screen. … Read the whole story
Two reports released Monday underscored the increasing importance of social media in the marketing scheme. Both Forrester and Starcom studies suggest that marketers should … Read the whole story
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Sheila Buckley, senior vice president-digital advertising sales at Weather Channel Interactive, says her company has been having "tremendous success" with its iPad platform, noting … Read the whole story
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That's right, Colleen Fahey Rush, executive vice president and Chief Research Officer of MTV Networks, revealed some startling research indicating that consumers are becoming … Read the whole story
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Sheila Buckley, SVP of digital ad sales at Weather Channel Interactive says so many magazines have launched iPad app "We are finding that lots … Read the whole story
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Remember the scene in Woody Allen's classic "Sleeper" in which he wakes up in the oh-so-distant-future and winds up in a cocktail party where … Read the whole story
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Panelists on the OMMA Tablet panel talked about the value of apps as branding opportunities. One issue: how many people are using a marketer's … Read the whole story
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Kari Wilson Product Marketing Manager, Google Mobile Ads and Sebastien Chalmeton: Vice President, Mobile Strategy, Phonevalley said advertisers without mobile sites might as well … Read the whole story
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Angel Anderson, associate experience director at Crispin Porter and Bogusky said at the OMMA Mobile conference other if there's no value on the other … Read the whole story
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Kicking off OMMA Mobile, MediaPost's very own Mobile Insider in opening remarks sets out the day's themes as "maturity and integration" in the mobile … Read the whole story
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Colleen Fahey Rush, EVP/CRO, MTV Networks spoke at OMMA Mobile about what makes people love, hate, use and forget their apps. "Apps create instant … Read the whole story
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When it comes to app discovery, word-of-mouth is the key factor. Recommendations from friends, user reviews, browsing iTunes and seeing a friend or someone … Read the whole story
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At the OMMA Mobile Conference panel on mobile at retail Molly Garris, digital strategy director at Leo Burnett's Arc Worldwide said agency research last … Read the whole story
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Us MediaPost/OMMA editors and bloggers don't normally get to see the behind-the-scenes action that goes on at events like OMMA Mobile. Normally, that privilege … Read the whole story
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There are 5 billion mobile phones world wide. In the US 100 million active mobile users. Adoption has been 11 times faster than of … Read the whole story
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In the final morning keynote, Louis Gump, VP of Mobile, CNN, offered a brief history of mobile apps and advertising, going back to 1996 … Read the whole story
