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• Nielsen To Extend Metrics To Mobile, Online Ratings 'Accurate' by David Goetzl

  A top Nielsen executive said the company is looking to extend its measurement capabilities for mobile devices to include apps, which would join tracking Web browsing on tablets and smartphones. Steve Hasker, the president of global media products, said the company is making a significant investment in that arena, but a rollout will be slow. ...Read the whole story

• comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet by Joe Mandese

  Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers. ...Read the whole story

• Thinner, Longer, Faster: Apple Unveils iPhone 5 by Steve Smith

  The features have changed, but the same old hype is with us. Apple has revealed the worst-kept secret in media and technology -- the iPhone 5. To its credit, the company has enhanced most aspects of the device. ...Read the whole story

• Ad Execs See Opportunity In iPhone 5 by Mark Walsh

  Given the months of rumors and leaks ricocheting around the iPhone 5 debut, there were few surprises left. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. ...Read the whole story

• InsightExpress Links Attitude, Behavior To Measure Mobile Ad Campaigns by Laurie Sullivan

  InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers to track mobile ad exposure on iOS devices, which remained nearly impossible to measure across browsing sessions. ...Read the whole story

• Report: Media Chiefs Most Bullish On Mobile, Less So On Social by Joe Mandese

  Asked what the biggest "drivers of growth" in media content consumption over the next three years will be, CEOs of the world's biggest media companies unanimously cited mobile devices. ...Read the whole story

• Big Data Breaches Require Big Security Plans by Laurie Sullivan

  Data breaches became the focus of a report from Symantec released Wednesday, highlighting the need for advertising and marketing execs to become more vigilant about protecting consumer data. The mere mention of data theft can ruin a brand's reputation and turn off consumers from purchasing online. ...Read the whole story

• Parents Rely On Mobile For Shopping, Kids' Entertainment by Wayne Friedman

  Parents love mobile's versatility. Seventy percent of parents like purchasing items for their kids using their mobile device, and 56% give it to children as a daily entertainment tool. ...Read the whole story

• Lawmaker Proposes New Privacy Safeguards For Mobile Users by Wendy Davis

  A new privacy bill unveiled on Wednesday by Rep. Ed Markey (D-Mass.) would require wireless phone manufacturers, carriers and app developers to inform consumers about monitoring software installed on their devices. ...Read the whole story

The Whole Story - Social Networking - The Hierarchy of Devices by Mike Bloxham

There is continued overall growth in social networking among all adults 18-64. ...More

• iOS 6 Fly-By: Yelp! Gets A Shout-Out From Apple by Steve Smith

  Among the biggest changes to iOS 6 is the mapping, now powered by Apple itself. But with digital local listings still in an early, using Apple's maps as an information interface feels a bit 2005-ish. ...More

• iOS 6 Can Improve The User's Brand Experience by Sagar Parvataneni

  Brands will have some great new functionality to incorporate into their mobile optimized sites with the release of Apple's updated mobile browser. ...More

• Apple Rolls Out That Old-Time Dazzle by Thom Forbes

  We've known what the top story of today would be way before Apple formally sent out its invitations for yesterday's unveiling of iPhone 5 and assorted accoutrements and other stuff -- new iPods, a release date for iOS 6 and redesigned iTunes, among them. The products -- real and phantom -- have been widely blogged and videoblogged about (and covered in old-fangled media, too). The headline above Keach Hagey's piece in the Wall Street Journal today says it all: "Media Ecosystem Feeds on Anything Apple." ...More

• Tablet Viewing Rising In Popularity For Older Viewers, Not Hurting TV Viewing by Daisy Whitney

  TV and movie viewing on tablets by older Americans is quickly rising, according to a new study. The number of tablet owners 55 and older who watch TV and movies weekly on tablets increased from 11 percent last year to 19 percent in 2012, while the number of tablet owners in the 45 to 54 age range who watch weekly rose from 15% to 24%, said strategy consulting firm Altman Vilandrie & Company, based on an online survey conducted in partnership with Research Now. ...More

• Tapjoy Appoints Seybold as VP Global Communications by Tyler Loechner

  On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform says that Seybold will be responsible for all of Tapjoy's consumer media strategies. ...More

• DEV WATCH: Amobee Launces PULSE Create by Tyler Loechner

  On Monday, Redwood City-based mobile ad solution provider Amobee launched Amobee PULSE Create. Amobee PULSE Create is a mobile ad creation platform that allows both advertisers and publishers to create 3D mobile ad campaigns, according to a release. “3D is a game changer in mobile advertising,” stated Amobee CEO Trevor Healy. “3D ads engage mobile users and deliver results in ways never seen before.”  ...More