Retail apps that capture and facilitate mobile moments gain approval and loyalty from users, a new study suggests. And app users will register their dislike for a brand experience quickly … Read the whole story
The Interactive Advertising Bureau has released a report showing that mobile advertising last year was a $31.9 billion dollar industry, growing 65%. It's safe … Read the whole story
Niantic Labs, a combination of location-based gaming and augmented reality, will become its own independent company. The move comes days after Google announced a … Read the whole story
The growth in the [multicultural] population size is driving advertisers to build a well-rounded strategy. The multicultural millennial affinity for and familiarity with the … Read the whole story
Health and fitness publisher Rodale is set to launch a series of new mobile apps that will serve users with additional functionality beyond the … Read the whole story
Dunkin' is also running a "PumpkinGrams" promotion between now and Aug. 31, in which fans who post about its pumpkin coffees and lattes on … Read the whole story
This year, 196.2 million US mobile device users ages 14 and older, representing 81.5% of mobile users, will install at least one app on … Read the whole story
After laying down a foundation of reach with guaranteed GRPs, advertisers now have very powerful tools for holding advertising to a higher accountability and … Read the whole story