Whether you call yourself a tweeter or not, if you haven’t taken notice of the role of social media in society right now, it is time to get your head out of the sand and look around a little. I am not just referring to Facebook groups and blog posts, but to media in business markets as well. The world is watching as social unrest and a wave of violence rolls through Tunisia, Egypt, Libya, Yemen, and now England. Regimes struggle for power over increasing revolutionaries. Culture is shaping the change as much as change is shaping the culture. …

A few days ago, Media Post writer Karl Greenburg wrote an article about Dodge's new exciting ad campaign—one that's more than a set of commercials that the audience will "ooh" and "ahh" on. Dodge is offering a journey. Like pirates of yore who sailed the seven seas for booty, participants will set out on a country-wide treasure hunt for a grand prize. To get things started, Dodge will broadcast commercials and YouTube videos on a set date that will provide subtle clues of its location. What is the prize, you ask? A …

The use of social media and technology has grown by leaps and bounds since September 11, 2001. Facebook, Skype, Twitter, StumbleUpon, and FourSquare have risen to become some of the most trafficked websites available. Imagine what that day would have been like today. Today we would tweet it, send Facebook messages checking to see if everyone was ok, and live-blogging it. We would have tweet-ups for memory services and just to feel safe. We would Skype with loved ones that were distant only by physical measurements. But that day we didn’t have that. We only had phones and had …

Sitting at my small college house on a Sunday afternoon, it is so tempting to sign up for Netflix to spend the whole day watching old movies, but what else does Netflix really have to offer? In comparison to other companies that have similar offers like Blockbuster, OnDemand, Redbox, and any other local video rental store, Netflix’s offers don’t seem to add up for a person my age. To pay $15 a month to wait a week to receive a DVD that I want doesn’t seem like an ideal plan in comparison to other companies. The instant watching options are …

I understand that the Apple iPhone is the single greatest invention of all time, and no, I’m not exaggerating. Sure, there is the debate that medical equipment is more amazing since it saves lives and all, but think about this: the iPhone can send messages of text from one user to another AND let my fingers become tools of destruction while using birds that are furious at green pigs. Why then am I writing that I’m mad about it? Because WHO PUTS A GLASS BACK ON A PHONE?! I am so animated about this issue because whilst walking …

Call me old fashioned, but I am completely happy without my pocket vibrating every time I receive an email. In the house I have been leasing for the past year, we have one channel on our TV (thanks to a random houseguest who wanted to spend a half hour to set it up). I never use a GPS in my car, I’m terrible about updating my status on Facebook and Twitter, and I’d rather carry around a paperback than read one on a screen. Don’t get me wrong, I don’t have anything against technology, I just haven’t caught up to …

Yup, it's fall. Although I can't wait to go jump on deliciously crunchy leaves, I want to talk about the past summer. While many of us were busy working, taking classes, or waking up at the crack of noon, the land of teh interwebz welcomed a new face to the social media scene. Meet the Facebook filleter, the Twitter terminator: Google+.This new tool combines features of both social media giants to create a Facebook-style environment where a user can follow or be followed; you …

The Beginning AIM (Age: 13): My first AIM screen name was general49 which belonged to my father. He had to make sure I was using the Internet properly before he allowed me to roam the Internet on my own. I remember some of my ridiculous screen names: stickyham1234 and hyperloser18. My screen names were changing constantly because different screen names were used for different things. Like my screen name that all of my friends knew and then my chat room screen names. One time my friend and I found each other in a chat room, so I guess the instant …

Two of my really good friends live in Indianapolis. I, on the other hand, am confined to the land of Ball State University. Another one of my friends lives in Evansville where she now works as a nurse (I guess that's what I get for befriending people older than myself.) At this point I'd give [...]

I am a business major, so I naturally have to take some marketing classes in my time at college. I find the subject of marketing fascinating, so this does not bother me. I am currently enrolled in my first marketing class, which covers the basics of the marketing realm. Recently, I've been working on [...]