Friday, January 20, 2017
Top Story

That’s right. Amazon is bringing "Dash Buttons" -- originally designed to exist in the real world -- online, where most of its dollars are made. Amazon.com visitors are already being offered virtual brand-specific buttons based on their purchase patterns. In physical form, Amazon launched the Dash program in 2015. This past summer, the company said Dash Button orders were occurring more than twice a minute. While the tech giant has not detailed Dash’s success in financial terms, the program was recently expanded to include additional brand partners and overseas markets. Rather than sales, the consumer data that Amazon is gleaning from its Dash program is the real treasure, some analysts suggest ... Read the full story by Gavin O'Malley