Friday, February 17, 2017

TOP STORY

YouTube confirmed Friday that it will stop supporting 30-second unskippable ads as of 2018, to focus on more engaging commercial formats. “We’re committed to providing a better ads experience for users online," a YouTube spokesperson wrote in an email to Search Marketing Daily. "As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers."  It's not clear whether YouTube made the decision to stop supporting the ads after running tests on viewing habits that would suggest 30-second ads are just too long and individuals tend to click the browser closed rather ... Read the full story by Laurie Sullivan