JUICE Mobile, a mobile ad tech firm, announced the launch of a mobile futures market for mobile advertising this week. The market will allow advertisers to secure premium, guaranteed mobile … Read the full story by Ben Frederick
Medium seems to be undergoing a transformation from blogging platform to publishing platform, and the change is paying off. The company has raised another $50 million, just a few months … Read the full story by Sara Guaglione
Trying to keep up with Facebook's Instant Articles initiative, Google is expanding its Accelerated Mobile Pages (AMP) project to Google News on Android, iOS, and the Web. n the viewer, … Read the full story by Gavin O'Malley
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspective of positive news. Advertising revenue from Google in the first quarter of 2016 rose 16% to $18 billion, … Read the full story by Laurie Sullivan
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 … Read the full story by Laurie Sullivan
The online publishing industry is in a state of major turmoil; the relationships that bind advertisers, publishers and readers are increasingly tense and adversarial. I believe that the ad-supported business … Read the full story by Paolo Gaudiano
Programmatic/ad tech company Yashi has launched the first local TV integrated linear television and digital programmatic video advertising technology -- delivering traditional TV commercials and digital pre-roll video advertising simultaneously. Read the full story by Wayne Friedman
I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum. Read the full story by George Simpson
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality Guidelines (IQG). Read the full story by Tobi Elkin