Snapchat has scored a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. NBC is reportedly hashing out similar deals with both Facebook and Twitter. Read the full story by Gavin O'Malley
Hidden in Amazon's first-quarter 2016 earnings call, Brian Olsavsky, SVP and CFO for the online retailer, confirmed that the company is moving away from text ads and product ads in … Read the full story by Laurie Sullivan
Oracle has connected the dots between its data management platform and marketing automation services, allowing marketers to act quickly on audience insights and data segments. Read the full story by Jess Nelson
Higher average viewability could be a good thing. But if it is measured in isolation of measuring for fraud and bots, then it could also be misleading. Read the full story by Augustine Fou
From cat videos to vacation photos, social media is all about sharing content - but that core functionality may be interfering with our ability to learn and remember new information. Read the full story by Erik Sass
Rubin joined NYTCO on April 25 and is responsible for leading enterprise-wide brand strategy, development and execution. Read the full story by Sara Guaglione
Despite the fact that spending on digital video ads is expected to nearly triple from $5.2 billion in 2014 to $14.8 billion 2019, with mobile making up an ever-growing share … Read the full story by Ben Frederick
Sony recently filed a patent for an ultra-smart contact lens with an organic electroluminescence display screen that will allow the lens to record (and display) video. It is said that … Read the full story by George Simpson