Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said his team plans to provide transitional … Read the full story by Gavin O'Malley
LiveRamp announced that it will acquire the startups Arbor and Circulate for $140 million to bolster its people-based marketing goals. Arbor, a data provider for people-based marketing, and Circulate, a … Read the full story by Philip Rosenstein
Some of the smartest minds in search advertising question how much longer marketers will log on to Google AdWords and Bing Ads or Yahoo Gemini to create and schedule campaigns … Read the full story by Laurie Sullivan
Univision began centralizing its digital revenue and ad sales efforts across all its English-language brands last month. Fusion Media Group will look into ecommerce as a new revenue stream for … Read the full story by Sara Guaglione
While I am trying to be an adult about this and stop whining about The Donald as our next president, the New York Times this week decided to exalt social … Read the full story by George Simpson
OgilvyRED, the strategic consulting arm of Ogilvy, has allied with OTT tech provider Zype to advise clients on OTT capabilities, how they're likely to impact consumer behavior and to develop … Read the full story by Steve McClellan
Phunware, a multiscreen as a service real-time audience platform, announced a partnership with data platform Pixalate to fight ad fraud. Phunware will use Pixalate's fraud prevention solutions across its platform. Read the full story by Tobi Elkin
Placemedia, a programmatic supply-side platform for TV, said it's teamed up with Rubicon Project, to expand access to programmatic television (PRV) advertising demand. Read the full story by Tobi Elkin
Evergage, a real-time personalized marketing company, has released a new solution that automatically monitors data analytics for marketers. Read the full story by Jess Nelson
Kia Motors America launched a chatbot for Facebook Messenger that it believes will give potential customers access to product information for the new 2017 Niro through conversational online searches. The … Read the full story by Laurie Sullivan
Twitter can't seem to please anyone, these days. After suspending the accounts of several prominent members of the "alt-right," the social giant mistakenly ran an ad sponsored by a white … Read the full story by Gavin O'Malley
When a study asked respondents if Netflix or Hulu offered a free TV service but you were required to watch TV commercials, 70% says they would watch; 30% said they … Read the full story by Wayne Friedman