In four years, the business is expected to rise another 23% to 138 million subscribers by 2021. The average U.S. SVOD subscriber will pay for about 1.5 services. Read the full story by Wayne Friedman
What's more important to Facebook: freedom of information or expanding its empire into China? Suggesting the latter, the social giant has reportedly developed software that can stop posts from showing … Read the full story by Gavin O'Malley
Berlin-based Adjust, a mobile analytics and attribution firm, said it joined a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The partnership … Read the full story by Tobi Elkin
Facebook has bet the farm on Facebook Live, its live-streaming video capability. Now it's testing real-time ads for Facebook Live. Read the full story by Tobi Elkin
Ad spending volume expanded to its biggest October ever, according to the latest monthly update of the Ad Market Tracker. The index, which was benchmarked at 100 in January 2010, … Read the full story by Joe Mandese
Online shopping is predicted to jump 18% this holiday season, according to a study released Tuesday by Visa, compared to a 16% increase in 2015 -- and 47% of Americans … Read the full story by Jess Nelson
The London-based publisher is also interested in buying technology firms with data analytics capabilities to help target readers with advertising and subscription offers. Read the full story by Sara Guaglione
Behavioral marketing company SaleCycle announced a host of new email solutions on Tuesday to help customers deliver automated and personalized email campaigns. Read the full story by Jess Nelson