OMMA Today Editions for November 2016
OMMA Today - Tuesday, Nov. 15, 2016
Google Policy Will Restrict AdSense From Serving On Sites That Misrepresent
Twitter Strengthens Mute Button To Combat Harassment
Facebook, Google Move To Limit Fake News
Microsoft Bing Ads Launches Three-Tiered Partners Program
'The Hill' Unveils New Site Design, Will Debut Opinion Section
WPP, Spotify Forge Global Partnership
Social Media Powered Insurgent Campaign, Says Trump
Pinterest Launches Lean-Back Mobile Viewing
How To Use Competitive Intelligence To Drive Email ROI
Email Unsubscribes Rise On iOS Devices Since Latest Release
OMMA Today - Monday, Nov. 14, 2016
Google Doubles Down On Video, Mobile As It Sees Exponential Growth
Google Estimates More Than 130 Trillion Web Pages
Research Vet Schwartz Succeeds Scanzoni As GroupM Investment Chief, Will Oversee $30 Billion
Facebook Set To Buy CrowdTangle, Social Data Tracker
Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns
You Want Outrage? Try A Tax On Netflix!
BuzzFeed's 'Tasty' Partner With Fossil For Branded Content
Majority Of U.S. Adults Use Facebook
BriteVerify Teams Up With Campaign Monitor For Email Deliverability
'New York Observer' Shutters Weekly Print Edition
OMMA Today - Friday, Nov. 11, 2016
Facebook Prohibits Race-Based Targeting For Housing, Job, Credit Ads
Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
Facebook Set To Buy CrowdTangle, Social Data Tracker
Bing Native Search Ads To Debut In Early 2017
Rubicon Project Reports Video Ad Spikes After Election
America Phones It In: Mobile Uniques/Time Spike, Then Crash On Election Day
Why Trump Is The Uber Of Politics
Crayon Raises $3.35M For Real-Time Marketing Analytics
OMMA Today - Thursday, Nov. 10, 2016
Adobe To Acquire Video Ad Platform TubeMogul For $540M
COO Bain Exits Twitter, Company Troubles Remain
Teads And Time Inc. Partner On Outstream Video Advertising
Google And Facebook: The Terminators
Yahoo Knew Of Massive Data Breach In 2014
LinkedIn Releases Sponsored InMail
Trump Win Credited To Social Media
Criteo Completes Acquisition Of HookLogic
OMMA Today - Wednesday, Nov. 9, 2016
The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right
Marketing Budgets Predicted To Increase, But What About Email?
SeatGeek Overcomes Search Targeting Challenges With Yahoo
Google Slaps Repeat Offender Moniker On Unsafe Web Sites
Will Trump Have A Media Enemies List?
T-Mobile Launching Device To Make Most Any Car 'Connected'
Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
Demand Media Rebrands To Leaf Group
It's Mourning Again In America
Videology Sees Growth Spurt In Advanced Linear TV Ad Inventory
Nylon Media Forms Content Studio
OMMA Today - Tuesday, Nov. 8, 2016
Election 2016: Key Newspapers Drop Paywall
Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Apple News Audiences Growing Fast For (Some) Publishers
Facebook Creates Job Page
Real-Time Election, Real-Time Influence?
Fraudlogix Adds Viewability To Its Ad Vertification Suite
Almost Two-Thirds Of B2B Marketers Buy Or Sell Ads Programmatically, Up From 54%
Social Media Really Does Influence Political Opinions... Sometimes
ComScore Receives MRC Accreditation For Sophisticated Invalid Traffic Detection Capabilities
Gmail, Google Calendar Get iOS Updates
OMMA Today - Monday, Nov. 7, 2016
Election Day: The State Of Email Marketing In The Presidential Campaign
Social Media Disinformation Aims To Suppress Vote
IoT Predictions: Voice Assistants, Smart Home Cameras Take Off
IAB Tech Lab Launches Tech Compliance Program
Blippar Brings Self-Service Augmented Reality Tools To Advertisers
Up To $35B Of Co-Op Ad Funds Go Unclaimed Annually
Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
'Teen Vogue' Cuts To Quarterly, Ramps Up Digital
OMMA Today - Friday, Nov. 4, 2016
Google Transparency Report Suggests The Internet Is Becoming More Secure
'NYT' Drops Paywall For Presidential Election
On-Screen Interactive iPowow Broadens Into Ad-Rev Share Deals
Twitter Direct Message Chat Bot Feature To Automate Customer Service
OTT Growth Spreads Across Services
Google PlayStore Offers Promotional Prices For Subscription Apps
GateHouse Media Ramps Up Digital, Will Hire 100 Sales Reps
Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
MPA: Mobile Is Key Driver Of Magazine Audience Growth
Why Mobile Advertising is Missing Its Target
How To Win Back Disengaged Subscribers
Kiss The Truth Goodbye
OMMA Today - Thursday, Nov. 3, 2016
Google Warns Advertisers Of Deadline To HTML5 For Video Ads
Time Inc Digital Revs Soar, Doesn't Offset Print Declines
Adobe Announces Plans To Integrate Dreamweaver With Campaign
Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Rubicon Project Releases Shaky Q3 Earnings, Lays Off 19% Of Workforce
Google Shows Advertisers How To Accomplish Campaign Goals
InMobi Launches Mobile-First In-App Remarketing Platform
You're Worth A Lot To Facebook, But There's A Problem
ValiMail Recruits $12M Series A Funding For DMARC Authentication
Facebook Blocks Insurer From Using Data To Set Premiums
OMMA Today - Wednesday, Nov. 2, 2016
Swing-State Mobile Marketing: Blue States Pricier Than Red States
Tegna Starts OTT Ad-Selling Company
AOL Launches Header-Bidding Containers
DoubleVerify Launches Viewability Measurement With Nativo
Programmatic Buyers Worry About Inventory Quality And Transparency
Salesforce Finalizes Krux Acquisition
Datorama Taps LiveRamp To Enhance Its Person-Based Marketing
6% Of Retailers In Violation Of Anti-Spam Regulation, Online Trust Alliance Says
Adobe Gives Content Creators Data On How Videos Perform
'Gawker' Settles With Hulk Hogan
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