Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by IPG Mediabrands' Magna and Media Lab … Read the full story by Joe Mandese
Republican Senator Jeff Flake, who opposes the Federal Communications Commission's broadband privacy rules, reportedly says he's readying a resolution to rescind them. Read the full story by Wendy Davis
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics for display and video ads, in … Read the full story by Joe Mandese
"This lets Ghostery be inside a parent company that is 100% focused on business-to-consumer," Evidon CEO Scott Meyer says. Read the full story by Wendy Davis
The social giant on Tuesday debuted an app that can "broadcast" premium fare on Apple TV, Amazon Fire TV and similar set-top boxes. Now, users can watch videos shared by … Read the full story by Gavin O'Malley
The vlogger's recent videos that contain vile anti-Semitic content cross a line that may put the future of YouTube's most popular personality in doubt. YouTube and Maker Studio's parent Walt … Read the full story by P.J. Bednarski
Why is Snap, Inc. calling itself a "camera company"? Perhaps because it doesn't want to rely solely on advertising for its financial well being, suggests Pivotal Research analyst Brian Wieser. Read the full story by Gavin O'Malley
Putting ad metrics and revenue ahead of user experience, Facebook's auto play announcement has to be the most stupid of the year so far. Expect a consumer backlash soon. Read the full story by Sean Hargrave
As a service to influencers everywhere, this blog post will give a quick overview of topics you probably shouldn't joke about - as well as some you can! Read the full story by Erik Sass