Tuesday, January 22, 2008
  • Study: Social Networking Results Difficult To Track

    Social networking may be among the hottest online categories, but it's also the most difficult to track user behavior on, according to a survey of digital marketing managers by digital advertising and consulting firm Sapient. ...Read the whole story

  • Hocus Focus: Japan's Dentsu Launches Internet Ad Venture With China's Hua Kuang

    Dentsu, the powerful Japanese advertising conglomerate that once was a mover and a shaker in the U.S. marketplace, has turned its attention to China's burgeoning Internet advertising marketplace. Dentsu, which boasts itself as the largest advertising company brand and the fifth largest marketing and communications organization in the world, this morning unveiled a deal with China's largest digital media group, Focus Media Holdings Limited, a wholly-owned subsidiary of Hua Kuang Advertising, that will result in a new Internet advertising company in China. ...Read the whole story

  • Scientologists Threaten Gawker Media With Legal Action Over Cruise Video

    When a nine-minute video of Tom Cruise touting the Church of Scientology hit the Web recently, the group quickly sent out takedown notices. Many publishers complied, but not Gawker Media's Nick Denton. Now, the notoriously litigious Scientologists have complained to Gawker that the video was pirated and have demanded its removal. ...Read the whole story

  • Tumri Adds CEO To Focus On Taking Technology To Market

    A start-up named Tumri is betting its success this year on the strength of its new CEO and its ad serving products, which mix behavior technology with dynamic rich media. ...Read the whole story

  • SEMDirector Snags $16 Million In Financing, Rebrands As Covario

    SEMDirector has rebranded itself Covario--and snagged $16 million in a Series B funding round led by FT Ventures. The rebranding is aimed at positioning the search marketing automation tech firm as a partner for enterprises in need of campaign management for display, mobile and social media programs--not just search. ...Read the whole story

  • Alacra Launches Finance-Focused Ad Network, PCAN

    Alacra has jumped into the ad network game with the launch of the Premium Content Ad Network (PCAN), a new pay-per-action (PPA) network geared toward publishers of finance and business-focused content. ...Read the whole story

  • BET Pulls Controversial Section From Web Site

    BET has removed a section of its Web site that offered photos of women in seductive poses, clad in bikinis and lingerie. Before its removal last week, the "B-Girls" section had been a long-time staple of BET.com, and retained a prominent position as the site was re-launched last fall. ...Read the whole story

Five Trends To Watch In Online Video Advertising

It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video. In 2008, five key trends point to real ...More

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