The New York-based Media Lab that Interpublic will officially unveil later this week houses an impressive array of state-of-the-art -- as well as some … Read the whole story
DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, … Read the whole story
Watching the recent stumbles of Netflix, moving from its tried-and-true model of DVDs mailed in those red envelopes to Internet-streamed movies is another stark … Read the whole story
Despite a host of well-documented concerns, investors went gaga over Groupon on its first day of public trading. It didn't hurt that the deal … Read the whole story
One of the earliest computer bugs was a real bug. A moth. That moth is in the Smithsonian's Museum of American History still taped … Read the whole story
Rocket Fuel will release technology Monday that helps marketers understand the value of Facebook ad campaigns as a stand-alone strategy or when integrating the … Read the whole story
Just as search has dominated marketing plans and spending on the Web, it is poised for a repeat performance on mobile platforms, according to … Read the whole story
Android continued to gobble up an ever-larger share of the U.S. smartphone market in the third quarter. For the three months ending in September, … Read the whole story
Two lawmakers said today that Verizon Wireless should obtain consumers' explicit permission before forging ahead with new marketing initiatives that involve sharing users' data. … Read the whole story
There's little question that mobile is a growing platform for Facebook. The social networking giant now says it has more than 350 million active … Read the whole story
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media trading technology in Japan. The companies said the agreement will combine Adnetik's market … Read the whole story