Auge Reichenberg joined McCann HumanCare, the consumer-focused health & wellness agency of McCann Health, as executive vice president, executive creative director. Reichenberg joins from Rosetta Digital Marketing where she served as executive creative director. She will work on McCann clients such as Merck, Takeda, Novartis, Boehringer-Ingelheim and Eli Lilly. Previously, Reichenberg led an 87-person creative department at Rosetta Digital Marketing, comprised of art directors, designers, copywriters, UX architects, medical editors, and graphic artists, across three locations, including London. Prior to that, she held senior creative posts at New York-based Young & Rubicam, MRM//McCann and FCB.
Lowe Campbell Ewald hired Paul Taylor and Nigel Rahimpour join as group directors to lead strategic planning efforts on two key accounts. Taylor will lead the brand planning team for the agency's USAA account out of the San Antonio office. He will report to Kevin Wertz, managing director of Lowe Campbell Ewald's San Antonio office. Rahimpour will be based out of New York and lead brand planning for the agency's Milk Processor Education Program account. He will report to Sal Taibi, president of Lowe Campbell Ewald's New York office. Taylor joins Lowe Campbell Ewald after a stint with his own insights and strategy consultancy, Beechcroft Road. Prior to that, he was a strategy director and senior partner at MediaCom where he was responsible for setting the agency's strategic vision for brands like Revlon and Audi. Prior to MediaCom, he was a consumer planning director at Diageo, working on brands including Captain Morgan, Smirnoff and Ketel One. Rahimpour was previously a global group planning director at Saatchi & Saatchi, where he lead integrated strategies for General Mills brands such as Cheerios and Haagen-Dazs International. Prior to that, he was a planning director at Leo Burnett where he led strategy efforts on Kellogg's adult cereal brands.
TBWA\Chiat\Day Los Angeles promoted Stephen Butler to chief creative officer. Butler joined the agency in July 2013 and was promoted following the departure of John Norman in March 2014. As part of the restructure of the Los Angeles creative department, Fabio Costa and Brent Anderson have both been promoted to executive creative directors, reporting to Butler. Butler joined TBWA in July 2013 as executive creative director from Mother London. While there, he helped grow the agency from 80 to 220 people and was also responsible for founding Mother's Experience Design unit in 2012. In the first year, he and his team handled projects for Unilever, Gucci, P&G Prestige, Elton John AIDS Foundation and the British Government. In 2006, a year after joining Mother, Stephen was asked by U2's Bono to help develop the RED project. Butler worked with Bono and RED's partner brands, including Nike, American Express, Apple, Gap and Starbucks, to engage and drive the private sector into raising awareness and funds to help eliminate HIV/AIDS in Africa. Prior to Mother, Butler was creative director at Bartle Bogle Hegarty, where he led creative for Levi's across Europe.
Geometry Global, part of WPP, hired Carl Hartman as CEO of Geometry Global North America, reporting to global CEO Steve Harding. With over 20 years of cross-disciplinary experience spanning advertising, media and research, Hartman created and operates the WPP shopper marketing portal. In addition, he has been the WPP Team Leader for Kimberly-Clark for the past six and half years managing all marketing communications delivered by WPP companies globally. Hartman will continue in both of these roles along with the CEO position. Prior to that, Hartman served as director of integration at MEC where he led accounts like Cadbury Schweppes, Energizer, Playtex and Schick. Current Co-CEO Sheila Hartnett will take on the new position of chairman, North America while Co-CEO Harvey Kipnis decided to step down to pursue other opportunities.
Iness Pleus was promoted to senior vice president, operations, brand marketing & creative at Spike TV.