Tuesday, April 12, 2016
- Anomaly
Anomaly hired Omar Quinones as group strategy director. Quinones joins the agency from CP+B in Miami, where he led the Strategy Department on all the agency's accounts. He most notably lead global work for American Airlines and Infiniti in Latin America. Prior to that, Quinones worked at the Boulder office, where he led efforts on the award winning "You Know You Love It" U.S. Hispanic campaign for Kraft Macaroni & Cheese. Before CP+B, he was a senior planner at The Vidal Partnership. At Anomaly, Quinones will serve as a part of strategy department's leadership team where will lead several pieces of business including Converse and Campbell's. "We have reached a critical moment, both for the Hispanic market and for the marketing industry, said Quinones. "The cultural influence of diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the future." - TBWA\Chiat\Day New York
TBWA\Chiat\Day New York hired Nancy Reyes as managing director, beginning May 9. Reyes, most recently vice president of marketing creative for Verizon, has 20 years combined agency and client-side experience. In her new role, Reyes will be the day-to-day operational lead for the agency, as well as liaison across all roster clients, like GoDaddy, Travelers Insurance, H&M, Thomson Reuters and McDonald's. She will serve on the agency executive team and report to Rob Schwartz, CEO of TBWA\Chiat\Day New York. Prior to Verizon, Reyes was managing director of Goodby, Silverstein & Partners' New York office. Most of her advertising career was spent in GS&P's San Francisco office, where she worked for eleven years on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. Reyes began her career in New York City at Ogilvy & Mather and D'Arcy Masius Benton & Bowles working on IBM and Procter & Gamble brands including Folgers, Pampers and Crest. "Nancy is a rare combination of leadership, creative taste and great business acumen," said Schwartz. "She has worked across categories on blue-chip brands earning Effies and Cannes Lions along the way. And she can easily put herself in any client's shoes because she's worked client side, too. I'm thrilled that she is joining us to help guide the agency forward." - Deutsch New York
Deutsch New York will add Pete Johnson as executive creative director, starting in June. Johnson currently serves as Arnold's creative co-lead, executive creative director, in the Boston office, where he has worked on Progressive, Sony, Jack Daniels, New Balance, Carnival and Truth. Johnson has worked for Arnold for more than three years, and prior to that he was at LBi New York. He also held stints as a creative director at Tribal DDB and a senior copywriter at Ogilvy & Mather and MRM. "We're excited to have Pete joining us, he is an idea-driven creative with a focus on craftsmanship and his mixed-media approach make him a seamless fit for our clients and us," said Val DiFebo, CEO of Deutsch New York. - The Martin Agency
The Martin Agency promoted Beth Rilee-Kelley from chief operating officer to president. She will retain her COO duties and title. Rilee-Kelley is a 33-year veteran of the company and will report to Matt Williams, CEO. She joined the agency in 1983 as an account executive on the Barnett Bank of Florida account and was responsible for opening and managing the agency's first satellite office in Jacksonville, Florida. She moved to Martin's Richmond headquarters in 1986 and managed the Kings Dominion and Virginia Tourism accounts. During her time in account management, she also worked on Healthtex, Kindercare, Men's Health Magazine and Remy Martin. In 1997, she took on the role of director of creative services and was responsible for the management of the creative department. She was named partner in 2005 and went on to become chief operating officer in 2011. "The last president of the agency was the late Mike Hughes. It's fitting that Beth is his successor," said Joe Alexander, chief creative officer. "Like Mike, Beth is an intuitive leader, an incredible listener, and a great partner to our clients and our employees. We are lucky to have her. And I'm lucky to call her my partner and even better, my friend." - MRM//McCann Detroit
MRM//McCann Detroit named Jeff Cruz as executive vice president, chief creative officer. Cruz joins the agency from VSA Partners, where he served as executive creative director and associate partner. At VSA Partners, he helped lead and expand the firm's capabilities, including opening a new Detroit office and winning a Gold Effie in 2015 for his team's work on Harley-Davidson. Before VSA, he served as senior vice president, group creative director, at Leo Burnett Detroit. "Not only is Jeff a brilliant leader and a creative genius, he's also a key member of the Detroit community and continues to support the city and its endeavors," said Tamy Harms, president, MRM//McCann Detroit. "He is skilled at shaping customer experiences that captivate people and will no doubt build our brands and our business. We're thrilled to have him join our team and look forward to seeing all we can achieve under his direction." - RealityMine
RealityMine tapped Tom O'Sullivan as chief revenue officer. - RadiumOne
RadiumOne named Ann Piper and Brad Walsh as vice president of west sales and east sales and Rekha Ravindra as vice president of marketing. - Ubimo
Ubimo named Rebecca Moyer as vice president of client success. - TextNow
TextNow hired Chas Castell as vice president of revenue operations and Mark Braatz as general manager and vice president of growth. - Bloomberg Media
Amy Marks was promoted to global head of advertising sales marketing for Bloomberg Media. - Learfield
Learfield named Fred Steck and Keith Bradshaw as vice presidents. - Exponential
Exponential (formerly Tribal Fusion) has appointed Ittai Shiu as vice president, creative strategy. - co/star
Engine Group launched co/star, which matches brands with influencers and celebrities and also collaborates with them to develop high-quality branded content. co/star will be led by Sean Finnegan as managing director. Kevin Jonas assumes the role of managing partner. - Viant
Viant hired Ryan McGurk as vice president of enterprise strategy. - LotLinx
LotLinx named Mark Boyd as vice chairman, chief revenue officer. - Santy
Santy hired Carlos Pastor as account supervisor and Carrie Ellingson as traffic manager. - bluemarlin
Allan Solomon joined bluemarlin as consultant director. - SS+K
Steve Street joined SS+K as a senior copywriter. - Opera Mediaworks
Keith Winter joined Opera Mediaworks as chief operating officer. - Cohn & Wolfe
Cohn & Wolfe hired Paul Baeyaert as managing director, Paris. - WORKS ADV
WORKS ADV promoted Kaesha Fluegeman to vice president. - Advantage International
Advantage International added three to its Los Angeles office: Jared Blitz as creative director; Ryan Bemis as account manager; and Annie Kineavy as account executive. - Propagate Content
Ben Silverman was named chairman and co-chief executive officer of Propagate Content. - TubeMogul
TubeMogul hired Robert Gatto as chief operating officer. - J. Walcher Communications
J. Walcher Communications promoted Sandy Young from account supervisor to vice president. - GMR Marketing
GMR Marketing promoted Todd Fischer to senior vice president of global sports and entertainment consulting; Jessie Giordano to vice president of global sports and entertainment consulting; Kelsey Philpott to senior director of global sports and entertainment consulting; and Ania Sponaski to director of global sports and entertainment consulting. - Cut+Run
Cut+Run named Amburr Farls executive producer of the Los Angeles office. - Lucky 21
Lucky 21 added Chad Ostrom to its directorial roster. - Huge
Huge hired Michael Horn as managing director of data sciences. - Mediaocean
Mediaocean hired Ramsey McGrory as its chief revenue officer. - Work Editorial
Work Editorial hired Stewart Reeves as partner. - ChoiceStream
ChoiceStream named Jonathan Schwartz as vice president of platform sales. - CLEO Singapore
Claire Starkey was named editor in chief of CLEO Singapore magazine. - Univision Communications
Univision Communications created the Univision Corporate Social Responsibility Council, to be led by Jessica Herrera-Flanigan and Chad Boettcher. - R2C Group
Chris Peterson rejoined R2C Group as managing partner. - Rauxa
Rauxa named Matt Agronin as director of operations based in the agency's New York office. - MBMG
Emily Shiraki joined MBMG as digital media planner. - Native Content
Native Content added Rich Lee, Russ Lamoureux, and sibling duo The Cronenweths to its directorial roster. - Nomad
Nomad added Jai Shukla as editor and partner. - ALM
ALM named John Stuttard as senior vice president of global events. - GEM Advertising
GEM Advertising has opened a new office in Vancouver, British Columbia, Canada. At the new office, Lauren Downer will now serve a dual role of social media director and creative director. - Turner Ad Sales
Turner Ad Sales promoted Todd Braverman to senior vice president, portfolio sales and client partnerships. - Cohn & Wolfe
Cohn & Wolfe named Scott Cocchiere as managing director of creative and content and Callie Jernigan as U.S. entertainment marketing leader. - Peloton
Peloton hired Lori Marcus as chief marketing officer.
