There isn't much of a debate about apps versus the mobile Web when it comes to travel. New data from Nielsen shows Android and iOS device users spent 95% of their time accessing travel information from apps versus only 5% on the mobile Web. The research firm said the huge discrepancy was mainly driven by Google Maps—the top travel category app and site in June, accounting for 78% of all time spent in mobile on travel.

WhatRunsWhere, which allows marketers and agencies to track competitors online ad campaigns, is extending its service to mobile through the acquisition of U.K.-based startup Mobile Ad Spy. Terms of the deal were not disclosed. Under the deal, Mobile Ad Spy's technology will be merged into the WhatRunsWhere platform to providing competing intelligence in mobile advertising. “Anyone involved in online marketing can now see where their competitors’ ads are running on smartphones, tablets and other mobile media -- and pinpoint exactly which individual ads are running on which …

A day after announcing hitting 20 million users, Flipboard has introduced a new set of curated “TV” channels in the newsreader app's Content Guide sidebar. Powered by popular YouTube channels, the new video offering is organized into topics including cooking, music and news. While Flipboard articles may already contain video, this is the first time the company created a separate video section to complement the personalized magazine experience. Among the publishers featured in the new TV channels are Chow.com, TED, Noisey, Pitchfork TV, ABC News, CBS News and SciShow. For the video content providers, the move can …

Manish Bhatia, a long-time media research executive who for years oversaw Nielsen's online and digital strategy, has joined rival Arbitron in the new role of executive vice president-new product innovation. Bhatia, who reports Arbitron COO Sean Creamer, will oversee "cross-platform initiatives," including teams responsible for developing additional research services outside Arbitron's core radio business. Since 2010, Bhatia had been President and CEO of Symphony Advanced Media, a Silicon Valley-based startup serving advertisers with cross-media insights. Before that, he held senior positions at The Nielsen Company focused on advanced TV, online, mobile, and social media measurement.  

Meredith Corp.'s Meredith Xcelerated Marketing unit on Tuesday named Adam Gold as managing director, new business development, for The Hyperfactory, the agency's mobile practice. Gold, who was previously head of North American sales at mobile barcode company Scanbuy, will be based in MXM's New York office. His background also includes seving as senior sales director for Advertising Age.  

Popular newsreader app Flipboard today announced hitting 20 million users two years after launching as a way for people to aggregate content in a magazine-style format. In the last year, the app was extended from its original home on the iPad to the iPhone and Android and BlackBerry devices. Flipboard made a splash most recently when The New York Times in June agreed to distribute all of the newspaper's content through the app. But other publishers, most notably The New Yorker and Wired, …

LinkedIn is making it easier for marketers to advertise internationally on the professional networking site by allowing them to create display ads in one or more of 17 major world languages including Japanese, French, Czech and Turkish. “Until now, these ads have only been available in English, however it’s always been our goal to expand languages across the 200 countries where we operate,” stated a LinkedIn blog post today. Earlier this month, Linkedin said 35% of its $228 million in second quarter revenue came from …

Yahoo on Monday announced hiring veteran marketing executive Kathy Savitt as its new chief marketing officer starting September 14. Savitt was most recently founder and CEO of social commerce site Lockerz.com, which claims 45 million unique users. Prior to starting Lockerz in 2009, Savitt was CMO of apparel retailer American Eagle Outfitters, and prior to that was a senior executive at Amazon. As president of MWW Savitt, she also consulted with Fortune 500 clients. In her new role, she will report directly to Yahoo CEO Marissa Mayer. Elisa Steele, Yahoo's prior CMO left the company in …

British designer brand Mulberry has named GroupM's MEC to handle its global media planning and buying account, effective next month. The agency will oversee planning for the spring/summer 2013 season, where Mulberry is expected to spend the bulk of its budget in print and digital media.

Meredith Corporation this morning named Carolyn Bekkedahl senior vice president-digital sales. She joins from the Gilt Groupe, where she was Chief Revenue Officer for Gilt City. At Meredith, whe will oversee digital sales operations across AllRecipes.com and the Meredith Women's Network.