RTBlog
In the automated space, we often hear the term "programmatic direct." We hear about how real-time bidding (RTB) has a low ceiling because it's associated with remnant inventory, and that … Read the whole story
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while March alone saw a 66% jump in total … Read the whole story
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
- COMMENTARY
RTB should be the best thing that ever happened to our industry, but it's not living up to its potential. While RTB can be … Read the whole story
- COMMENTARY
Over the past 10 days, I attended two of the most important conferences on the application of data to the world of advertising and … Read the whole story
- COMMENTARY
ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." … Read the whole story
