Adform: Mobile RTB Spend In Europe Up 275%
- by Tyler Loechner @mp_tyler, June 14, 2013
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while March alone saw a 66% jump in total RTB spend. The figures come from Adform's RTB Trend Report Europe Q1 2013.
Mobile still only accounts for less than 3% of total RTB impressions (2.75%), …
