Programmatic direct provider isocket has a new chief in town just weeks after striking a deal to become Microsoft's programmatic direct partner of choice. Richard Jalichandra has been named the … Read the whole story
I've always been an outspoken advocate for scalable native as the best possible vehicle for real-time branding. No secret there. Native that capitalizes on … Read the whole story
Integrate, a marketing technology provider with its own demand-side platform, on Wednesday announced the appointment of David Tomizuka as chief financial officer, a newly … Read the whole story
A number of people have been asking me lately about the evolution of display media buying. The fact is that when you look at … Read the whole story
"[Company's] cookie-free tracking functionality within [Company Platform] allows advertisers to match any 'ad impression', 'click' or 'page view' to a user's conversion. This is … Read the whole story
If you are going to make an investment of over $4 million for a 30-second commercial during Super Bowl 2014, your justification should in … Read the whole story
Veerle De Lombaerde, global product direct of The Exchange Lab, believes trading desks and creative agencies will start working together more closely in the … Read the whole story
There are more Twitter connections with TV networks -- this time with Comcast Corp. and its NBCUniversal unit. As part of a broad-reaching marketing … Read the whole story