by Tobi Elkin on May 16, 10:24 AM
Independent Atlanta-based agency 22squared has named TubeMogul a preferred video advertising partner as it moves from a managed services to a self-serve model.
by Tobi Elkin on May 13, 10:37 AM
GroupM has led the conversation about viewability. GroupM Chief Digital Officer Rob Norman spoke with "RT Blog" about viewability and what comes after it, as well as the prospects for programmatic television and feeds.
by Tobi Elkin on May 12, 9:25 AM
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity to speak with "RTBlog" about the rise of private programmatic and private marketplace deals.
by Tobi Elkin on May 11, 10:48 AM
There's a lot of chatter about cross-device and cross-screen measurement. Lots of parties are working on it, including Lotame.
by Tobi Elkin on May 10, 10:03 AM
If you believe the numbers, Adblock Plus is on a tear. On Monday, it announced that it has more than 100 million active installations. That's downloads from different users on multiple devices.
by Tobi Elkin on May 9, 9:26 AM
Is Google getting more involved in efforts to cut down ad blocking? At least one report suggests that the Internet giant is looking at the possibility of an acceptable ads policy.
by Felicia Greiff on May 6, 9:11 AM
Did you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights.
by Tobi Elkin on May 5, 9:59 AM
The NewFronts continue their torrid pace today with Time Inc., CNN, Digitas and YouTube. What's striking about all of the presentations so far is the vast amount of original video programming that's been unveiled. But the question is: How will it all be monetized?
by Tobi Elkin on May 4, 10:32 AM
AOL's NewFront was less of a dog-and-pony show and more of a free-wheeling outdoor carnival, where the company left attendees to sample and experience copious amounts of video programming, food and drink.
by Tobi Elkin on May 3, 10:02 AM
Ad Age's Agency Report 2016 has some interesting nuggets, and some of them pertain to programmatic media.