What does an SEO company really do? I can't begin to tell you how much spam I get from companies promising to get me on the first page of Google for $49. Another promised me the top Google ranking in four hours. Being fed up with these scams, below are the details of what an SEO company really does.

"Social search: providing a community resource and business directory." - United States Patent and Trademark Office (USPTO) entry for the word mark owned by Seattle-based Judy's Book Inc. Yahoo!'s launch of My Web 2.0 brought newfound attention to "social search," but a small Seattle start-up wrote the book on the subject. Yahoo!, Yellow Pages companies, and others would be well advised to take a page out of Judy's Book, a self-described "local word of mouth community."