No more "All right, we've got our site ready for launch--so we're ready to start thinking about search!" Instead, it's paramount for organizations to involve search on the ground floor of all marketing efforts.

Search is migrating beyond search engines to mobile phones, television, and, in a new twist, the most unexpected places--such as within banner ads.

What would our existence be like if Google continued its march to archive the world's content and information? What if Google provided all the data pipelines by which we distribute and transact our data?