• The 'Mikey' Mobile Adoption Test
    The time to get serious about mobile is here. I say that not based on any analyst's report, industry intelligence or pronouncement from any of the companies who have billions riding on it, but rather due to the "Mikey" test. What, you ask, is the "Mikey" test? I thought you'd never ask.
  • Google+ Adds Up
    When Google+ first launched, I was skeptical. Google's record in social has been everything from terribly invasive to wholly ineffective. And my initial interactions to the user experience within Google+ left me well, non-plussed. But the more I've engaged with Google+ over the past week, the more Google's play here started to add up. Here are my 10 key takeaways from Google+ to date:
  • Transitioning From Traditional To Search Engine Marketer: How-tos
    Recently an old marketing friend asked me a question I often get asked: "How do I break into search engine marketing?" And who can blame her? In a recent press release, SEMPO released data from its 2011 salary survey showing that search engine marketing commands a high average salary in a fast-growing industry. But if you've been a traditional marketer, how do you enter the search engine marketing fray? Here are five steps I suggest to get your search marketing chops.
  • Distribution is Key to SEO, Content Marketing Strategy
    Too often, marketers do an amazing job of creating a destination with rich, constantly updating content that keeps in mind the interests and perspectives of the audience they seek to engage, only to discover no one is showing up. They build their keyword list, and use keywords in headlines and copy appropriately. They use properly formatted photography well. They incorporate video in all the right ways, and yet: no traffic.
  • What's So Interesting About Google, Anyway?
    I just received my review copy of "I'm Feeling Lucky, The Confessions of Google Employee # 59" by Douglas Edwards. That brings to six the number of Google themed books that are sitting on my bookshelf. That got me to thinking. Are six books a lot to be written about one company? Well, it turns out that there are more than six.
  • What Are The SEO Implications Of Google+?
    Late last week the SEO and social media communities were all abuzz about the new Google+. Personally, I found myself wasting away the day on Friday playing with all of its features and inviting all of my friends to join. But this post isn't about all of the cool bells and whistles of Google +, or a review of whether it can or will be a Facebook killer. Let's take some time instead to focus on what's most important to us as search engine marketers: What are the SEO implications of Google+?
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