by Laurie Sullivan on Oct 17, 2:45 PM
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search differs from regular search, why verbs matter more now, and what search experts should do to prepare for the future.
by Laurie Sullivan on Oct 16, 3:27 PM
Marilyn Barnett was an on-camera model for a local grocery store. When she decided her age would get in the way of her career, she founded an ad agency. That was about 50 years ago.
by Laurie Sullivan on Oct 13, 3:06 PM
"It difficult to comprehend what is happening, the cruelty and atrocities on the first day are unimaginable," Shirley Grill-Rachman, COO at Skai, wrote in an email to "Search & Performance Insider."
by Laurie Sullivan on Oct 12, 2:59 PM
Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
by Laurie Sullivan on Oct 11, 12:28 PM
Google confirmed that its ad platform is experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform.
by Laurie Sullivan on Oct 10, 1:21 PM
Google's Privacy Sandbox is a radical departure from how the industry targets ads today, and it remains to be seen what will and will not work for the ad industry.
by Laurie Sullivan on Oct 9, 3:53 PM
Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes.
by Laurie Sullivan on Oct 6, 1:51 PM
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
by Laurie Sullivan on Oct 5, 8:30 AM
Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. Here's what happened.
by Laurie Sullivan on Oct 4, 9:29 AM
Redacted portions of the FTC's lawsuit against Amazon refer to a project called "Nessie" that allowed the company to test how much it could raise prices in a way competitors would follow.