Monday, April 2, 2012

    Around The Net

    • The April Fool's Search Spoof With Underlying MeaningSearch Engine Watch

      Through an interview with Dr. Sloof Lirpa, "April Fools" spelled backward, Search Engine Watch uncovers some important issues in search engine marketing, from keyword stuffing to duplicate content canonical issues. Lirpa works at the Sloof Lirpa Center for the Study of Long Tail Profitability in Washington, D.C. Greg Jarboe tells us the center has 459 employees, including 458 with PhDs and 1 normal guy. ...Read the whole story

    • Advanced Landing Page Optimization TechniquesSEOmoz

      Analyzing changes in the Web can help marketers make more informed decisions on how to optimize pages and maximize impact, according to Joanna Lord. Users' expectations have changed, and along with those changes, techniques should advance too. Answering the content needs of site visitors no longer seems to be enough. Lord suggests taking a philosophical approach. Consumers need to feel positive about the site. She tells us how to accomplish these goals. ...Read the whole story

    • Could Facebook Timeline Become Google's Perfect Storm?The Search Agents

      In an open letter to Google, Jessica Lee describes why brands are not happy with the new Facebook Timeline. She thinks it will become a "perfect storm" when brands are "unable to locate contests, coupons and loyal fans." She "whispers some advice" to make marketers and social media experts happier and more likely to "take advantage of Google+." ...Read the whole story

    L'Affaire Etch-A-Sketch

    When a chief political advisor to Republican Presidential hopeful Mitt Romney commented that his campaign would essentially reset after the primaries, the advisor used the image of shaking an Etch-a-Sketch as his metaphor. For any brand ...More