L'Affaire Etch-A-Sketch

When a chief political advisor to Republican Presidential hopeful Mitt Romney commented that his campaign would essentially reset after the primaries, the advisor used the image of shaking an Etch-a-Sketch as his metaphor. For any brand inserted into territory it would normally avoid like the plague, Etch-a-Sketch had a dilemma as it faced one of three choices: 1. Say and do nothing, and wait for the story to go away. 2. Object to the use of the Etch-a-Sketch brand in such contexts, and publicly reinforce its core brand values. or 3. Seize an opportunity to turn a potential lemon into ...More