Google And Other 2012 April Fool's Jokes You Might Have Missed by Laurie Sullivan

This year's April Fool's creations introduce bizarre applications and services, from smaller hardware to better online ad targeting and the ability to access online content offline. Google launched click-to-teleport, planetary targeting, Google Maps 8-bit for Nintendo Entertainment Systems, and the complete YouTube DVD collection. Sony created an ultrabook called the VAIO Q, about the size of a quarter. Kenshoo released Ken Shoe, a mobile application for managing online advertising campaigns. ...Read the whole story

L'Affaire Etch-A-Sketch by Derek Gordon

When a chief political advisor to Republican Presidential hopeful Mitt Romney commented that his campaign would essentially reset after the primaries, the advisor used the image of shaking an Etch-a-Sketch as his metaphor. For any brand inserted into territory it would normally avoid like the plague, Etch-a-Sketch had a dilemma as it faced one of three choices: 1. Say and do nothing, and wait for the story to go away. 2. Object to the use of the Etch-a-Sketch brand in such contexts, and publicly reinforce its core brand values. or 3. Seize an opportunity to turn a potential lemon into ...More