Some 3 billion hours of video monthly are watched on YouTube by more than 800 million viewers worldwide, according to Google. YouTube sees 600 million mobile views daily, roughly 10% of total video views. On Wednesday, the Mountain View company released information on new original channels and content aimed at brands wanting to reach a diverse audience.

Small and medium-sized local businesses continue to receive an abundance of attention these days. Google Ventures invested seed funding in Signpost back in October 2012, joining an initial investment from Spark Capital. At the time the company described itself as a community-powered deals site. Now, the focus turns to SMBs in online advertising. On Tuesday, the company reported closing an additional $3.75 million in funding led by Spark.