by Laurie Sullivan on Feb 14, 9:36 PM
Ahead of the Grammy Awards Monday night, iQuanti analyzed the nominees in this year's top categories to see who ranked the highest based on Google searches between Feb. 1, 2015 and Jan. 31, 2016.
by Laurie Sullivan on Feb 12, 1:52 PM
Marketers need to think of content, rankings and paid-search advertising as a series of checks and balances. Despite the millions of dollars invested in creating content last year, output per brand rose 35% to 87.5 per social media channel in 2015, but content engagement fell by 17%, dropping to a mere 2.19 interactions per post per brand. These brands had about 1,000 followers on average. Here's why.
by Laurie Sullivan on Feb 11, 10:54 AM
Google will begin censoring search query results across its network of Web sites when accessing information from European countries where requests were made as part of the "Right To Be Forgotten" privacy ruling.
by Laurie Sullivan on Feb 10, 10:07 AM
Outage problems at Bing Ads continue to plague the search engine's conversion reporting platform, leaving advertisers without visibility into spend, as well as campaign performance like impressions, clicks, and conversions. As of 4 a.m. PST, the incident report shows the system continues to experience a glitch.
by Laurie Sullivan on Feb 9, 2:09 PM
Microsoft engineers have built a platform that integrates Bing search data, along with social and other relevant data, to make intelligent predictions about upcoming events. Now the social listening platform Cision has jumped in with social data to explore predictions for the New Hampshire race.
by Laurie Sullivan on Feb 8, 1:20 PM
The metrics from Super Bowl 50 ads were more exciting then the content. While advertisers and their agency partners played it relatively safe this year with creativity, metrics show the $5 million per 30 seconds of airtime paid off across media. To what do your potential and existing customers connect? This could be the most difficult question to answer.
by Laurie Sullivan on Feb 5, 11:23 AM
Google's search engine based on machine learning is moving to support an integration with artificial intelligence (AI). Beginning in March, the entire search business will fall into the hands of John Giannandrea, an engineer that runs Google's research division. Here's why.
by Laurie Sullivan on Feb 4, 11:57 AM
Google product listing ads saw orders and revenue rise 28% and 19%, respectively, in January 2016 -- the month following a major holiday quarter -- according to data released Thursday. Search traffic fell 4%, and revenue by less than a percentage point. A spike during the New Year's Eve weekend gave way to a decline each week in January.
by Laurie Sullivan on Feb 3, 2:18 PM
aimClear Founder Marty Weintraub seems to have uncovered what he calls "the greatest ranking algorithm gap in years, allowing marketers to literally buy their way into Google search results with paid content."
by Laurie Sullivan on Feb 2, 9:41 AM
How does search play a role for Taco Bell? One thing is certain -- it's mixed in with a bunch of other ingredients to make it work.