One of the customs associated with a Papal visit is the granting of "plenary indulgences," or special forgiveness of sins, to Catholics who turn out to see the Pope -- … Read the whole story
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
Data-driven ad-targeting firm Media6Degrees has acquired mobile media-buying and targeting start-up EveryScreen Media. With the help of EveryScreen, Media6Degrees hopes to offer clients better … Read the whole story
The just-launched campaign involves, first, getting people to tweet #wantnewcar about why they need a new car, and then responding in real-time with tweets … Read the whole story
Target, now in its 12th year of busing freshmen to nearby Target stores for after-hours shopping trips, is upping its college game this year, … Read the whole story
In late June, Thrillist launched its inaugural "Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work … Read the whole story
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most … Read the whole story
The discrepancy between Twitter activity around the Syfy Sharknado TV movie and actual ratings reminds us of the human reality behind social media. Sometimes … Read the whole story
Once upon a time, many people saw Facebook's Ad Exchange, FBX, as just another source of display inventory - analogous to the Google ad … Read the whole story
Combining live Tweets and real-time Vine production, Honda responds to car shoppers explaining why they want a new car. Sorry, Instagram, they tease -- … Read the whole story
Email marketers have endured years of misguided "email is dead" rants from folks who believed social was superior, but it appears that the script … Read the whole story