retail
Stores Sharpen Focus On Mobile Email, Paid Search
- by Sarah Mahoney @mahoney_sarah, July 16, 2013
Retailers are scampering to catch up with smartphones-wielding shoppers, investing larger amounts into both email and paid search. A new study from Forrester and Shop.org, the online arm
of the National Retail Federation, finds that 87% of the retailers it included in its research either already have or are planning …
The growing use of paid search is on trend and it’s helpful to hear that it’s proving more effective over time.
Ever since John Wanamaker said that half the money he spent on advertising was wasted, he just didn’t know what half, we’ve known that this is a tough area to evaluate.
Research summarized in the July 13 Issue of The Economist showing how easy it is to overestimate the impact of search advertising provides some reason for pause.
At Brick Meets Click our point of view is "Mobile innovation is where we expect to see an explosion of shopper focused new possibilities, both with optimized websites/email, as well as, other applications, so it’ll be interesting to see how retailers react and move to adopt these new capabilities."