In the face of bad customer service, most of us have probably at least contemplated going online to complain about it on social media (I, for one, think about it … Read the whole story
Facebook is the most trusted online platform for product reviews and recommendations -- beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, … Read the whole story
DaVinci Wines offered a unique twist this year on its interactive "Storyteller Experience" promotion on Facebook. Now in its third year, the program recruits … Read the whole story
The natural food and beverages maker is beta-testing a new social engagement tool, called Brand Recognition, to verify consumer Instagram posts of branded Bolthouse … Read the whole story
The moves come amidst the traditional lull week for retailers, after the frenzied push of Black Friday events, but before shoppers are seized by … Read the whole story
Instagram on Thursday launched a new feature that allows users to privately share photos and videos along with text. With the rollout of Instagram … Read the whole story
Jennifer Giddens, vice president of marketing at Sprout, tells "Marketing Daily," "You burnt the tray of holiday cookies that you made with your kids, … Read the whole story
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people of all descriptions and ages dancing with baby versions of themselves, viewed in … Read the whole story
Merchants decided to pull out all the stops in a social media campaign that involves local luminaries, cops and any number of mobile elves. … Read the whole story
I don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the … Read the whole story
Social media has made marketing a basic life skill akin to learning how to balance a checkbook or drive a car. With all of … Read the whole story
When determining how a brand should interact with users on social platforms, it's often helpful to look at the life stage of the platform. … Read the whole story
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question "should Pharma abandon social media?" Her premise was … Read the whole story