- Cross Channel Measurement Key To Targeting
Research Brief, Jack Loechner - Thursday, June 25, 2015
Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggl ...
- BBC Won The Battle For Browsers Over The Election
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
National newspaper Web sites failed to capitalise on the general election ...
- Instead Of Blacklisting Bots, Are You A Human Whitelists Humans
RTBlog, Tyler Loechner - Thursday, June 18, 2015
Are You A Human, a Detroit-based startup that helps marketers verify wheth ...
- Report: Audience Measurement Companies To Grow Revenue 25%
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 17, 2015
Revenue from third-party audience measurement companies supporting entertainment and Internet advertising wi ...
- TV Still Tops In Audience Reach
MediaDailyNews, Wayne Friedman - Monday, June 15, 2015
With pressure from some quarters to put more media dollars into digita ...
- The Mystery Is Over, Poltrack Wins 2015 'Ephron' Award
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erw ...
- Ex-Bazaarvoice CEO Collins Joins Quantcast As CFO
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
Quantcast, an audience measurement and real-time advertising firm, on Wednesday announced ...
- Audience Dip For Champions League Warns Incoming BT, Viewers Depend on English Success
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Sky's coverage of the Champions League final between Barcelona and Juventus dr ...
- Is Mobile Data The Key To Audience Targeting Utopia?
RTBlog, Tyler Loechner - Monday, June 8, 2015
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audienc ...
- Quantcast Buys Nordic Ad Tech Firm Ad Performance
Real-Time Daily, Tyler Loechner - Thursday, June 4, 2015
Quantcast, an audience measurement and real-time advertising firm, on Thursday announced ...