- Fast Forward: Choosing Our Winners
Media Magazine, Joe Mandese - Friday, December 28, 2012
The good news is that my strategy for getting the best med ...
- The Power of Partnerships: Executive of the Year - Miles Nadal
Media Magazine, Joe Mandese, Steve McClellan - Friday, December 28, 2012
Miles Nadal built MDC into $3 billion holding company by acquiring o ...
- Change Agent: Media Agency Holding Company of the Year - WPP
Media Magazine, Joe Mandese - Friday, December 28, 2012
In recent years, these awards have recognized a shift that has be ...
- The Ultimate Ad Organizer: Media Supplier of the Year - Ad-ID
Media Magazine, Douglas Quenqua - Friday, December 28, 2012
To understand why the world needs Ad-ID, consider the legend of Donut_1 ...
- A Big Gun for Smaller Brands: Independent Media Services of the Year - TargetCast
Media Magazine, Steve McClellan - Friday, December 28, 2012
New York-based TargetCast is MEDIA Magazine's somewhat ironic selection for 2012 Independe ...
- Full Service, Full Throttle: Full Service Agency of the Year - Hill Holliday
Media Magazine, Carrie Cummings - Friday, December 28, 2012
Some 200 miles north of Madison Avenue, full-service agency Hill Holliday stic ...
- Ford Goes Further: Client of the Year - Ford
Media Magazine, Sarah Mahoney - Friday, December 28, 2012
How reengineered marketing — including location-based ads, mobile and smarter social — a ...
- Letter from the Publisher
Media Magazine Supplement, Kenneth Fadner - Friday, December 28, 2012
MEDIA magazine is pleased to present the ninth annual Creative Media Awar ...
- Branded Entertainment: Carat, P&G -- Bounty Bounty, Muppets Dinner Party
Media Magazine Supplement, admin - Friday, December 28, 2012
The brand aimed to connect with busy moms with kids not necessari ...
- Branded Entertainment: OMD, REI, REI Multisport Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
Choose Your Own Adventure video series relied on sequential messaging and multip ...
- Branded Entertainment: PHD, GlaxoSmithKline, Aquafresh Nurdles
Media Magazine Supplement, admin - Friday, December 28, 2012
The Nurdles campaign for Aquafresh tied together television, video on demand, digit ...
- Business Media: Colle+McVoy, WinField - Answer Plot, Giant Farmers
Media Magazine Supplement, admin - Friday, December 28, 2012
Farmers are generally out in the middle of “nowhere,” so the challen ...
- Business Media: Goodby, Silverstein & Partners, Adobe Systems, Brand Solutions
Media Magazine Supplement, admin - Friday, December 28, 2012
The agency set out to make senior execs aware of the pow ...
- Business Media: UM International, Statoil, Statoil Energy Realities
Media Magazine Supplement, admin - Friday, December 28, 2012
With an engaging presentation, UM tells how it created a LinkedIn communi ...
- Communications Channel Plan: HBO, HBO, Boardwalk Empire Season 3: Integrated Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
For “Boardwalk Empire’s” season 3 premiere, HBO developed creative that featured ma ...
- Communications Channel Plan: History, History, Swamp People Season 3: Integrated Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
“Swamp People” is one of the top shows on cable, but t ...
- Communications Channel Plan: McKinney, Mizuno, Mezamashii
Media Magazine Supplement, admin - Friday, December 28, 2012
Running shoe brand Mizuno sought to drive sales and brand awareness f ...
- Content Marketing: Digitas, Virgin Mobile, Virgin Mobile 2012 Buzzfeed Partnership
Media Magazine Supplement, admin - Friday, December 28, 2012
Digitas worked with Virgin Mobile to create a partnership between Virgin a ...
- Content Marketing: MediaCom USA and Discovery Communications, Volkswagen, Shark Week 25th Anniversary
Media Magazine Supplement, admin - Friday, December 28, 2012
The VW Beetle had a reputation as a “chick car.” The n ...
- Content Marketing: Starcom MediaVest Group, Microsoft Hotmail, The Mullet of Email
Media Magazine Supplement, admin - Friday, December 28, 2012
Microsoft’s Hotmail had lost relevance with Millennials who had created “questionable” handl ...
- Creative: Fallon, IFC, Bunk
Media Magazine Supplement, admin - Friday, December 28, 2012
IFC's "Bunk" is a game show that's less a game show th ...
- Creative: Havas Media, Hugo Boss, Virtual Fitting Room
Media Magazine Supplement, admin - Friday, December 28, 2012
Although Hugo Boss has long sold women's apparel, the brand has lo ...
- Creative: Huge, Target, Target Wedding Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
The Target wedding catalog has long been a favorite of brides- a ...
- Interactive Enhanced TV: BrightLine, Dr. Pepper Snapple Group, The Dr. Pepper Ten Shed
Media Magazine Supplement, admin - Friday, December 28, 2012
The Dr. Pepper Snapple Group partnered with BrightLine to design a campai ...
- Interactive Enhanced TV: Cablevision, North Shore LIJ Health System, North Shore LIJ Health TV
Media Magazine Supplement, admin - Friday, December 28, 2012
The North Shore LIJ Health TV campaign and interactive applications provided cli ...
- Interactive Enhanced TV: The Richards Group, GameStop, Assassin's Creed 3
Media Magazine Supplement, admin - Friday, December 28, 2012
A partnership with Microsoft to create an Assassin's Creed 3 branded destinati ...
- Media Plan: Horizon Media, AETN/HISTORY/Hatfields & McCoys, Hatfields & McCoys
Media Magazine Supplement, admin - Friday, December 28, 2012
History’s scripted drama, “Hatfields & McCoys” needed a campaign that revitalized t ...
- Media Plan: KSL, Media UGG Australia, The Invisible Game
Media Magazine Supplement, admin - Friday, December 28, 2012
The success of UGG’s classic sheepskin boot eclipsed the brand’s other offering ...
- Media Plan: PHD, Google, Google Fiber
Media Magazine Supplement, admin - Friday, December 28, 2012
When Google chose Kansas City to launch its fiber-optic high speed Intern ...
- Mobile Media: Hill Holliday, Dunkin' Donuts, Dunkin' Donuts Coffee Customizer
Media Magazine Supplement, admin - Friday, December 28, 2012
People like Dunkin' Donuts coffee. People like Facebook. Thus marrying the t ...