- The Digital Airport: Targeting Travelers On Mobile
Online Media Daily, Noah Tratt - Monday, December 31, 2012
Brands know mobile ads are an effective way to get the messa ...
- Coca-Cola Sees Expansion In Mobile Future
Online Media Daily, Mark Walsh - Thursday, December 27, 2012
Coca-Cola launched its largest digital effort ever this year. Kim Siler, mobi ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Penney Looking For 2013 Turnaround
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 20, 2012
How often have you heard a radio news report attribute a bu ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Infiniti Says Goodbye To G, M, FX; Hello To Q
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
Johan de Nysschen, president of Infiniti Motor Company Limited, who traveled wi ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Axe To Take A Chop At Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Mens grooming brand Axe will air a 30-second television commercial during Sup ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Brands Yet To Fully Mobilize On Facebook
Online Media Daily, Mark Walsh - Wednesday, December 12, 2012
Ad campaigns don't always extend seamlessly to handheld devices. The transition c ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Initiative: Value Is Core To Consumer Brand Experience
MediaDailyNews, Steve McClellan - Monday, December 10, 2012
A new study from Initiative, the Interpublic Group media shop, has fou ...
- Zatarain's Opens New Orleans Airport Restaurant
Marketing Daily, Karlene Lukovitz - Thursday, December 6, 2012
Zatarain's, the New Orleans-style food brand, has opened a branded restaurant ...
- Media Mix: Bates To Run New PHD Branding Unit
MediaDailyNews, Steve McClellan - Thursday, December 6, 2012
PHD US, the Omnicom media agency, has formed a new brand planni ...
- IAB Sets Up Panel On Brand Advertising
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 4, 2012
Predictive behavioural targeting solutions company Nugg.ad has initiated the founding of ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch ...
- Fennell To Strategic Advisor, GTM
MediaDailyNews, Fern Siegel - Monday, December 3, 2012
GTM, a marketing and branded entertainment agency, named Samantha Fennell strategic adviso ...