- Nativo Helps Marketers Get Native With Content Creator Consortium
MediaDailyNews, Erik Sass - Friday, August 29, 2014
Interest in native advertising is surging among brand marketers and agencies alik ...
- Snapchat Adds Substantial Funding, Developing Snapchat Discovery
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 27, 2014
Snapchat is said to be rounding up more capital at a valuati ...
- Does News Need More Business Models?
Around the Net in Mobile, Gavin O'Malley - Wednesday, August 27, 2014
For newspaper publishers, a further diversification of business models is inevitable, accordi ...
- Marketers Mull Ad Value Of Instagram, Pinterest
Social Media & Marketing Daily, Gavin O'Malley - Friday, August 22, 2014
In anticipation of an increasingly fragmented social landscape, marketers are spending mo ...
- New Vine Upload Feature Should Appeal To Brands
Social Media & Marketing Daily, Mark Walsh - Friday, August 22, 2014
Vine's announcement this week allowing users to upload existing videos should ma ...
- Location-Based Marketing Needs Smarter App Development
Mobile Insider, Sean Bowen - Thursday, August 21, 2014
The world of location-based data demands application performance and speed at scal ...
- Gatorade 'Sweat' Clips Overplay A Tired Premise?
Video Critique, Larry Dobrow - Thursday, August 21, 2014
I wonder how many brands -- specifically, how many brands using vid ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- New Jockey Brand Campaign Brings On The Icons
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
"One key objective was to leverage our heritage," CMO Dustin Cohn tel ...
- MTV's "VMAs" Are Nearly Here: Will Parents Be Shocked? Will TV Marketers?
TV Watch, Wayne Friedman - Tuesday, August 19, 2014
Seems like a broken record now: MTV's "Video Music Awards" are near ...
- Chevron, AdSport Cook Up Gas Station Food Contest
MAD, Larissa Faw - Friday, August 8, 2014
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants ...
- BuzzFeed Raises $50M, Expands Video Production
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 11, 2014
Revealing the grandest of ambitions, BuzzFeed just raised another $50 million ...
- Facebook Nixes Pages Promotion, Marketers Unfazed
Social Media & Marketing Daily, Gavin O'Malley - Friday, August 8, 2014
In the name of more authentic connections, Facebook is prohibiting the promoti ...
- Aflac Duck Strives For Zen In Claims Response
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2014
"The Aflac Duck is a very lively, active duck, so we want ...
- The Tide Is Turning. Also Febreze.
Garfield at Large, Bob Garfield - Monday, August 4, 2014
Yo, A.G. I was struck by your bold plan to consolidate yo ...
- Buick Ad Gets Kudos From Coke
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Sandy Douglas, tapped to help Coca-Cola reinvigorate its brand, has apparently be ...
- World Cup Sponsorships Drained Adidas Coffers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
The World Cup final was all about the three stripes, with t ...
- French Telcom Iliad Lowballs T-Mobile
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
T-Mobile USA’s parent company Deutsch Telekom is getting offers for its T-Mobi ...
- Model Changes On Deck At Scion
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Scion will likely abandon its boxy xB model as part of ...
- Microsoft Launches New Office For iPad
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Microsoft has launched an update to Office for iPad, to make i ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- Emirates Air Line Says Hello To Chicago Travelers
Marketing Daily, Larissa Faw - Friday, August 1, 2014
To celebrate the launch of Chicago as its ninth U.S. destination, Emirat ...
- Mobile Isn't a Marketing Channel. It's a Multi-channel Beast In Need Of Taming
Mobile Marketing Daily, Michael Caccavale - Friday, August 1, 2014
Marketers focused on mobile as "a channel" are quickly finding out somethi ...