- Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman
Marketing Daily, Karl Greenberg - Thursday, October 30, 2014
It's prime time for mid-size trucks. But forget bales of hay a ...
- The Virtuous Cycle And The End Of Arm's-Length Marketing
Search & Performance Insider, Gord Hotchkiss - Wednesday, October 29, 2014
Last week I wrote what should have been an open and sh ...
- Fisher-Price Collaborates With Shakira
Marketing Daily, Tanya Gazdik - Wednesday, October 29, 2014
"When we met face to face, we learned firsthand how deeply Shaki ...
- Instagram Proves Hit With Brand Marketers, Users
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, October 28, 2014
Ahead of Facebook's latest earnings call, new data shows that Instagram ...
- Gulp!
Garfield at Large, Bob Garfield - Monday, October 27, 2014
Dear Wall Street -- Last Friday the absolutely obvious occurred -- a ...
- Southwest Plays Up Value Via Humor
Marketing Daily, Tanya Gazdik - Sunday, October 26, 2014
"They're still the big-hearted airline that champions value," Lara Bridger, group creati ...
- An Open Letter To Elon Musk: Would YOU Buy A $110,000 Taxi?
Online Spin, Maarten Albarda - Monday, October 27, 2014
Dear Elon: We all know and have come to accept that everythi ...
- Beer Marketers Abandon Slapstick For Serious
Marketing Daily, Tanya Gazdik - Friday, October 24, 2014
The most persuasive beer advertising has shifted toward messaging about beer itsel ...
- FB Preferred Marketing Revamped To Improve Member Connections
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 23, 2014
On the heels of Twitter's aggressive appeal to mobile developers, Facebook ...
- Flea Product Maker Donates Products To Shelters
Marketing Daily, Tanya Gazdik - Wednesday, October 22, 2014
The maker of Ovitrol X-Tend Flea & Tick Spot On products h ...
- Epsilon Rebrands, Refocuses On Marketing Services
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Epsilon, known for its data, said Wednesday the company will refocus i ...
- Bank Of Montreal Breaks Crossover Ad
Marketing Daily, Tanya Gazdik - Tuesday, October 21, 2014
Bank of Montreal is breaking an ad in "Bloomberg Markets" that attemp ...
- Tinder Profits Tied To Premium Dating Service, Not Ads
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, October 21, 2014
Tinder just revealed how it hopes to turn its popularity into profi ...
- Jim Beam Targets Millennials With Digital Videos
Marketing Daily, Tanya Gazdik - Monday, October 20, 2014
"Because Kentucky Fire is a new product, we're giving our target consum ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- Capital One Supports Comedy At The Kennedy
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
Capital One is embarking on a $5 million, five-year commitment to suppo ...
- Mobile Said To Take Budget From Print, TV
MoBlog, Mark Walsh - Friday, October 17, 2014
Marketers plan to increase mobile ad spending this year at the expen ...
- Heineken Signs Long-Term Soccer Pact
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
"Heineken is dedicated to engaging fans with unique experiences in a w ...
- Amobee To Make It Easier For Brands To Target Twitter Users
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 15, 2014
Getting serious about social, Amobee has become a Twitter Marketing Platform Partn ...
- Snapchat's Credibility Is Fast Disappearing
MoBlog, Mark Walsh - Tuesday, October 14, 2014
The reported leak of thousands of pictures and videos from Snapchat ...
- Budweiser Clydesdales Engage Consumers Across Media
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Miz ...
- Snapchat Plans For Opt-In Ads
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 9, 2014
Ads are coming to Snapchat, and "soon," Evan Spiegel, the start-up's you ...
- Publicis Groupe Bets Big On South Africa, Buys Three More Shops There
MAD, Steve McClellan - Wednesday, October 8, 2014
The purchases include branding firm BrandsRock, digital shop Liquorice and Machine, whi ...
- Forbes Launches BrandVoice Home Pages
MediaDailyNews, Erik Sass - Wednesday, October 8, 2014
In a major expansion of Forbes' BrandVoice native advertising program, the busine ...
- Brands Sign Up To Sustainable Living Initiative
Around the Net In MAD London, Sean Hargrave - Wednesday, October 8, 2014
Brands including Unilever, BT and M&S are joining forces on a proje ...
- MassMutual Uses Social, Philanthropy To Engage
Marketing Daily, Tanya Gazdik - Tuesday, October 7, 2014
"We know how important it is to engage people on all ...
- DHL Criticised For Seeking 'Likes' For Injured Formula 1 Driver
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
DHL is being criticised for appearing to take advantage of Formula ...
- Yahoo Courts Investment In Snapchat
Social Media & Marketing Daily, Gavin O'Malley - Monday, October 6, 2014
Yahoo is reportedly close to investing around $20 million in Snapchat ...
- CE Continues To Top Holiday Wish, Gift Lists
Marketing Daily, Aaron Baar - Sunday, October 5, 2014
Consumers will spend more ($33.76 billion) on consumer electronics this holiday seas ...
- Wendy's Runs Faux Cause Campaign For Pulled Pork
Marketing Daily, Karlene Lukovitz - Sunday, October 5, 2014
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with ...