- Retail Holiday Spending To Rise 4%
Marketing Daily, Sarah Mahoney - Sunday, October 5, 2014
As retailers move into fourth-quarter marketing, there are early indications that the ...
- 5 Ways To Optimize Your Mobile Site
Mobile Marketing Daily, Juan Bell - Monday, October 6, 2014
Providing a premium mobile experience in this increasing mobile word is essentia ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Heineken Looking For Digital Innovators
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Heineken, in 2010, set a target to reach an innovation rate ...
- Davie Brown Snags Clio For Pepsi Max
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
A viral video for Pepsi Max, which has grabbed 17 million vie ...
- Teenage Mutant Ninja Turtles: Decoding The Marketing Magic
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2014
Turtle Power rides again. Whether ringing your front doorbell this Halloween ...
- Denny's Launching Animated 'Grand Slams' Series
Marketing Daily, Karlene Lukovitz - Friday, October 3, 2014
Denny's and Stoopid Buddy Stoodios have created an animated video series, "T ...
- Tablet Growth Slows Between Waves
Marketing Daily, Aaron Baar - Thursday, October 2, 2014
Global tablet growth will slow to 2.5% in 2014, says ABI Researc ...
- JP Morgan Chase Data Breach Report Rouses Crises Communicators
Marketing Daily - Top of the News, Thom Forbes - Friday, October 3, 2014
A cyber break-in at JP Morgan Chase in June that was initial ...
- Free-Falling Sears To Sell Canadian Units
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Sears Holdings Corp. said it plans to sell most of its sta ...
- New Caddie Ad Campaign In 2015
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Cadillac will market around three brand values: bold, optimistic and sophisticated, sa ...
- Twitter Invests In MIT's Social Machines
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Twitter is investing $10 million in a new group called Laboratory f ...
- McDonalds Goes Dark In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
McDonald's Japan has introduced a limited-edition Halloween cheeseburger to counter Burg ...
- Upholding Annie's Standards: General Mills
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Customers of organic, non-GMO food brand Annie's are running an online petiti ...
- Mondelez Accelerates Mix Shift Via Google Video Deal
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2014
Mondelez International has signed a global online video agreement with Google ...
- Ford, Partners To Take Mustang On Road Trips
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
Ford is hitting the ignition button on its 2015 Mustang with ...
- Staples Pushing No-Guilt Coffee Breaks
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2014
With sales of core office supplies faltering, Staples is upping its coff ...
- GM CEO Talks Strategy To Investors
Marketing Daily, Karl Greenberg - Wednesday, October 1, 2014
General Motors CEO Mary Barra laid out plans for investors Wednesday, sayi ...
- ImpreMedia Launches Chica Fresh For Hispanic Millennial Women
MediaDailyNews, Erik Sass - Wednesday, October 1, 2014
ImpreMedia, publisher of El Diario in New York and La Opinion ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- Kia Takes Over Paris Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Kia will have no fewer than 23 vehicles on its stand ...
- Turner Sports Comes To Bat With MLB Playoff Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
TBS is backing its broadcast of the American League Wild Card Gam ...
- How 'Share a Coke' Boosted Sales
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Coca-Cola’s "Share a Coke" personalized-bottle and can campaign, which came to t ...
- This Is The Perfectly Executed Advertisement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Using Jeff Goldblum, a great storyline, hilarious hijinks...and Jeff Goldblum, we ha ...
- Docs And Hospitals Got $3.5 Billion From Big Pharma In 5 Months
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 1, 2014
A government tabulation released for the first time yesterday shows that dr ...
- Measuring Consumer Engagement: A Great Concept That Has Never Been Tried
MediaDailyNews, Mike Donahue - Wednesday, October 1, 2014
What does it take to get a consumer to engage with th ...